email marketing
Definition
The promotion of products or services via email.
Information
Email is a very versatile medium. Formats range from simple text to HTML &
rich media. Content can be one-size-fits-all or highly customized. Frequency
can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low
or very high.
Along with the power of email comes the abuse of email, commonly known as spam. Is spam
email considered marketing? Technically, the answer is probably yes, but it is certainly
not responsible email marketing. While some users fail to distinguish between
permission marketing and email spam, spam is actually a major threat to legitimate email
marketers, as a glut of messages could make the entire email medium less effective.
Synonyms
n/a
Related Terms
email, email spam, HTML email, opt-in email, pass-along rate, permission marketing, .sig file, viral marketing
Reports
The Email Marketing Benchmark Guide
SherpaStore.com
Buyer's Guide to Email Service Providers
SherpaStore.com
Sites
ClickZ : Email Marketing
About.com : Email Marketing
Articles
We Tried Email -- It Didn't Work
ClickZ (October 1, 2002)
Email Versus Direct Mail: A Head-to-Head Test
ClickZ (September 19, 2002)
Email Marketers, Unite!
ClickZ (July 15, 2002)
Email and Other Marketing Media: A Comparison
ClickZ (April 1, 2002)
The Realities of Email Marketing
ClickZ (March 16, 2001)
Five Myths About Email Marketing
ClickZ (March 15, 2001)
The Usability of Email Subject Lines
WebWord (February 10, 2001)
The Problems With Email Marketing
ClickZ (January 25, 2001)
It IS Rocket Science
ClickZ (November 8, 1999)
Don't Try This At Home
ClickZ (August 16, 1999)
Top 10 Tips to Writing Email That Sells
ClickZ (April 7, 1999)
12 Common Mistakes in Email Marketing
GROKDotCom
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