Definition

The promotion of products or services via email.


Information

Email is a very versatile medium. Formats range from simple text to HTML & rich media. Content can be one-size-fits-all or highly customized. Frequency can consist of fixed, frequent intervals or sporadic intervals, with transmissions occurring only when something newsworthy comes along. Sophistication (and cost) can be very low or very high.

Along with the power of email comes the abuse of email, commonly known as spam. Is spam email considered marketing? Technically, the answer is probably yes, but it is certainly not responsible email marketing. While some users fail to distinguish between permission marketing and email spam, spam is actually a major threat to legitimate email marketers, as a glut of messages could make the entire email medium less effective.

see also: Email Marketing Tools

Tools

marketingterms Email Marketing Services & Tools
marketingterms 2016 Email Marketing Price Comparison

Related Terms

marketing automation, opt-in email, pass-along rate, permission marketing, viral marketing

view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary

Courses

Udemy: Email Marketing – learn email marketing with online courses.

view all options in Email Marketing courses or all types of Digital Marketing courses

Salaries

marketingterms Email Marketing Manager

marketingterms Email Marketing Specialist

Sites

ClickZ : Email Marketing

About.com : Email Marketing

Articles

Email Marketing Software Demo Videos
MarketingTerms.com (January 25, 2015)

Email and Other Marketing Media: A Comparison
ClickZ (April 1, 2002)

The Usability of Email Subject Lines
WebWord (February 10, 2001)

The Problems With Email Marketing
ClickZ (January 25, 2001)

Don’t Try This At Home
ClickZ (August 16, 1999)

Top 10 Tips to Writing Email That Sells
ClickZ (April 7, 1999)