Marketing Terms.com - Internet marketing reference and Internet marketing article index

Cookie
Web Bug




Web (Google)
Marketing Terms
dictionary . education . acronyms . start

home

Marketing Terms.com - Internet marketing reference and Internet marketing article index
Internet Marketing Reference

categories

advertising metrics
advertising specifications
affiliate marketing
business and ebusiness
content and community
controversial marketing
domain names
email marketing
free web site promotion
linking strategy
online advertising
search engine marketing
web design and marketing
web site hosting


favorites

blog
SEO
PPC
CPM
text ad
.sig file
favicon
banner ad
pop-up ad
web hosting
deep linking
cost per click
skyscraper ad
link popularity
mousetrapping
viral marketing
click-through rate
surround session
guerilla marketing
beyond the banner
advertising network
self-serve advertising
permission marketing

glossary


cookie

Definition

Information stored on a user's computer by a Web site so preferences are remembered on future requests.

Information

Cookies are passed from a Web server through a Web browser to the user's hard drive. This information is essential for many of the features taken for granted on the Web, such as shopping carts and personalized portals.

Privacy advocates have raised concerns over the role of cookies in online advertisements. They fear that large companies could piece together information which could be used against individuals, especially if offline information is merged with online information.

Cookies are not universally used. Estimates vary, but some percentage of the Web population browses with cookies turned off. Cookies can be blocked completely via the browser, or selectively via a cookie manager.

Synonyms

n/a

Related Terms

n/a

Sites

Yahoo : Internet : WWW : Cookies

Yahoo : Internet : WWW : Cookies : Privacy Issues

Articles

What Cookies Can Do for You
webmonkey.com (January 15, 1998)

new



 

 

home . contact . about

Marketing Terms.com - Internet marketing reference and Internet marketing article index


Copyright © 2007
Crucial Marketing