button ad
Definition
A graphical advertising unit, smaller than a banner ad.
Information
Button ads come in a variety of sizes. There are standards such as 120x90,
120x60, 125x125 and 88x31 (micro-button), although nonstandard button ads are
not uncommon. Whereas banners are often placed at the top or bottom of a page,
buttons are often placed towards the middle of a page on the left or right sides.
Synonyms
buttons
button advertisements
Related Terms
banner ad, button exchange
Sites
IAB Standards : Ad Unit Guidelines
Articles
AdRelevance Report Reveals Wide Variety in Internet Ad Sizes and Prices
AdRelevance (December 20, 1999)
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