Definition

A graphical advertising unit, smaller than a banner ad.

Information

Button ads come in a variety of sizes. There are standards such as 120×90, 120×60, 125×125 and 88×31 (micro-button), although nonstandard button ads are not uncommon. Whereas banners are often placed at the top or bottom of a page, buttons are often placed towards the middle of a page on the left or right sides.

Synonyms

buttons, button advertisements

Related Terms

banner ad

view all terms in the Online Advertising glossary or all terms in the Digital Marketing glossary

Sites

IAB Standards : Ad Unit Guidelines

Articles

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