Business that sells products or provides services to other businesses.


While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety.

There has been a significant amount of hype given to the potential size of B2B markets–and how much bigger B2B will be than B2C. Despite the potential size, however, some B2B markets may be overcrowded, too.


business to business

Related Terms



dmoz.org : Advertising Agencies : Business to Business (B2B)


The Incredibly Quiet B2B Resurgence
E-Commerce Times (October 18, 2002)

Is the B2B Shakeout Finally Over?
E-Commerce Times (May 30, 2002)

Seven Great B2B Marketing Initiatives
ClickZ (April 17, 2002)

B2B = Boring to Branding?
ClickZ (February 19, 2002)

B2B Marketing Predictions for 2002
ClickZ (January 14, 2002)

10 Things That Shaped B2B Marketing in 2001
ClickZ (December 17, 2001)

B2B Advertising: Challenges, Opportunities
ClickZ (January 29, 2001)