B2B
Definition
Business that sells products or provides services to other businesses.
Information
While business-to-business activity exists both online and offline, the acronym B2B has primarily been used to describe the online variety.
There has been a significant amount of hype given to the potential size of B2B markets--and how much bigger B2B will be than B2C. Despite the potential size, however, some B2B markets may be overcrowded, too.
Synonyms
business to business
Related Terms
B2C
Sites
Google : Advertising Agencies : Business to Business (B2B)
dmoz : Advertising Agencies : Business to Business (B2B)
Articles
The Incredibly Quiet B2B Resurgence
E-Commerce Times (October 18, 2002)
Is the B2B Shakeout Finally Over?
E-Commerce Times (May 30, 2002)
Seven Great B2B Marketing Initiatives
ClickZ (April 17, 2002)
B2B Versus B2C Email Marketing: Five Differentiators
ClickZ (March 20, 2002)
B2B = Boring to Branding?
ClickZ (February 19, 2002)
B2B Marketing Predictions for 2002
ClickZ (January 14, 2002)
10 Things That Shaped B2B Marketing in 2001
ClickZ (December 17, 2001)
B2B Advertising: Challenges, Opportunities
ClickZ (January 29, 2001)
The Hidden Value of B2B Email
ClickZ (November 17, 2000)
Analyst View: B2B Advertising Still Fastest Growing
siliconvalley.internet.com (August 18, 2000)
Web Ads Take a B2B Approach
CyberAtlas (March 20, 2000)
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