What’s Good in Digital Marketing This Week? — January 22, 2018

Last week was the preview. Now we’re gaining momentum. All three team members are getting into a groove, our Zapier plan has been upgraded to handle more activity, let’s do this! Each week, we’ll make it easier for you to scan what’s good in digital marketing.


Conference News

MarketingTerms.com:

  • The conference calendar got some MAJOR love last week. Besides adding new conferences, we did a big sweep for other updates… dates, locations, URLs. Things change more than you’d think. See all the updates at www.marketingterms.com/conferences/

Early-Bird Discounts:

ASAP

1/24 – Wed

1/26 – Fri

Interesting Giveaways:

Tue, Wed, Thu

Sponsor Shoutout:

Gianluca Fiorelli‏, founder of The Inbounder, make the case for his conference in a mini tweetstorm.
The speaker lineup is amazing and the €99 super early-bird special is good through January 31.

Newest Additions:

View all conferences: www.marketingterms.com/conferences/


Industry Awards

Upcoming Deadlines:

Upcoming Openings:

View all awards: www.marketingterms.com/awards/


Twitter Chats

(all times EST)

Mon

  • 3 PM – #contentchat – How employee brand ambassadors can supercharge your content marketing.
Tue
  • 11 AM – #contentwritingchat – How to market your business using Twitter in 2018.
  • 12 PM – #ppcchat – Coping with change – dealing with platforms.
  • 12 PM – #cmworld – Benefits of creative writing.
  • 4 PM – #socialroi – Guest @shonali.
Wed
  • 11 AM – #brandchat – Brands + Jobs.
  • 3 PM – #mobilechat – How mobile technology is helping to power prosperity around the world.
Thu
  • 9 PM – #podcastchat – Podcast news of the month.
  • 10 PM – #mediachat – Guest @JKatzaman.

View the entire “live” calendar with clickable hashtags: www.marketingterms.com/live/


Tools & Discounts

Tool News:

  • Google AdWords – manage your keywords in the AdWords app.
  • Ahrefs – Site Audit tool can now execute JavaScript while crawling your website.
  • SEMrush – Sensor is out of beta (tracks Google SERP volatility and possible algorithm changes).
  • Google Data Studio – You can now sort data in charts based on any metric in your data source, even if that field is not in the chart.

New Tools:

  • Keyword Keg – Discover top long-tail keywords using data from 11 suggest APIs.

New Finds:

  • Unminify – Free online tool to unminify JavaScript, CSS and HTML code.

View all tools: www.marketingterms.com/tools/


Marketing News

Spotlight:

Facebook News Feed Changes: Why We Need a New Strategy. Social Media Examiner 🔊 or ▶️
Everyone is writing about this, but you can go deeper with Video or Audio of this 45 minute show.

How To:

  • How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network. WordStream
  • SEO: How to Identify High Rankings That Produce No Clicks. Practical Commerce
    note: I wouldn’t limit to no clicks, look for any CTRs that under-perform their average position.

Interviews:

  • Designing a remote consulting business with Aleyda Solis. Credo 🔊 or  ▶️
  • Shifting from Google Ads to Facebook Ads w/Susan Wenograd. Edge Of The Web 🔊

Technical:

  • Google Webmaster Hangout Notes – January 9th, 2018. DeepCrawl
  • Google: details on the upcoming Speed Update. Google Webmasters
  • Data-Driven Look at Load Time vs. Bounce Rate. Pingdom

What else is good? Tweet me @sean_orourke

About Sean ORourke 31 Articles
Sean is the publisher and lead author at marketingterms.com. He also provides digital marketing consulting as the owner of Cleanup Interactive.