What’s Good in Digital Marketing This Week? — January 22, 2018

Last week was the preview. Now we’re gaining momentum. All three team members are getting into a groove, our Zapier plan has been upgraded to handle more activity, let’s do this! Each week, we’ll make it easier for you to scan what’s good in digital marketing.

Conference News


  • The conference calendar got some MAJOR love last week. Besides adding new conferences, we did a big sweep for other updates… dates, locations, URLs. Things change more than you’d think. See all the updates at marketingterms.wpengine.com/conferences/

Early-Bird Discounts:


1/24 – Wed

1/26 – Fri

Interesting Giveaways:

Tue, Wed, Thu

Sponsor Shoutout:

Gianluca Fiorelli‏, founder of The Inbounder, make the case for his conference in a mini tweetstorm.
The speaker lineup is amazing and the €99 super early-bird special is good through January 31.

Newest Additions:

View all conferences: marketingterms.wpengine.com/conferences/

Industry Awards

Upcoming Deadlines:

Upcoming Openings:

View all awards: marketingterms.wpengine.com/awards/

Twitter Chats

(all times EST)


  • 3 PM – #contentchat – How employee brand ambassadors can supercharge your content marketing.
  • 11 AM – #contentwritingchat – How to market your business using Twitter in 2018.
  • 12 PM – #ppcchat – Coping with change – dealing with platforms.
  • 12 PM – #cmworld – Benefits of creative writing.
  • 4 PM – #socialroi – Guest @shonali.
  • 11 AM – #brandchat – Brands + Jobs.
  • 3 PM – #mobilechat – How mobile technology is helping to power prosperity around the world.
  • 9 PM – #podcastchat – Podcast news of the month.
  • 10 PM – #mediachat – Guest @JKatzaman.

View the entire “live” calendar with clickable hashtags: marketingterms.wpengine.com/live/

Tools & Discounts

Tool News:

  • Google AdWords – manage your keywords in the AdWords app.
  • Ahrefs – Site Audit tool can now execute JavaScript while crawling your website.
  • SEMrush – Sensor is out of beta (tracks Google SERP volatility and possible algorithm changes).
  • Google Data Studio – You can now sort data in charts based on any metric in your data source, even if that field is not in the chart.

New Tools:

  • Keyword Keg – Discover top long-tail keywords using data from 11 suggest APIs.

New Finds:

  • Unminify – Free online tool to unminify JavaScript, CSS and HTML code.

View all tools: marketingterms.wpengine.com/tools/

Marketing News


Facebook News Feed Changes: Why We Need a New Strategy. Social Media Examiner 🔊 or ▶️
Everyone is writing about this, but you can go deeper with Video or Audio of this 45 minute show.

How To:

  • How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network. WordStream
  • SEO: How to Identify High Rankings That Produce No Clicks. Practical Commerce
    note: I wouldn’t limit to no clicks, look for any CTRs that under-perform their average position.


  • Designing a remote consulting business with Aleyda Solis. Credo 🔊 or  ▶️
  • Shifting from Google Ads to Facebook Ads w/Susan Wenograd. Edge Of The Web 🔊


  • Google Webmaster Hangout Notes – January 9th, 2018. DeepCrawl
  • Google: details on the upcoming Speed Update. Google Webmasters
  • Data-Driven Look at Load Time vs. Bounce Rate. Pingdom

What else is good? Tweet me @sean_orourke