Tools We Use
These are the main tools that power the our activities at marketingterms.com. For the full list of tools we use or that are on our radar, see the big list.
Some links may pay a commission on sales (at no extra cost to you, of course), but nothing gets on this list without providing moments of joy. disclosure
Hosting: WP Engine
Consistently the best support we’ve had in 20 years of hosting. Not the cheapest, but your time is money. wpengine.com
CMS: WordPress
Hopefully this seems obvious, but the huge ecosystem lets you get more functionality for less cost. wordpress.org
Theme: Astra (Agency Bundle)
One of the top themes for Elementor. The “Agency Bundle” is a good value, especially the lifetime option. wpastra.com
Page Builders: Elementor Pro
Like WordPress, Elementor has a big ecosystem of developers, meaning you get great tools at great prices. elementor.com
Email: ActiveCampaign
Switched from Mailchimp to play with the automation features. Honestly, haven’t had time to build it all out yet. activecampaign.com
SEO Suite: SEMrush
The “Swiss Army Knife” of SEO and an increasingly large number of useful digital marketing functions. semrush.com
Link Analysis: Ahrefs
Generally the go-to for people who want an overall SEO suite, but need the backlink part to be super strong. ahrefs.com
Competitors: SpyFu
The secret weapon. SpyFu is an absolute beast for competitive intelligence (spend, keywords, etc). spyfu.com
Analytics: Google Analytics
Everyone installs this, but try to look at it like a new tool. There’s always more to explore and accomplish. google.com/analytics
Reporting: Google Data Studio
If you haven’t started using this yet, stop everything else and just do it. Puts many paid tools to shame. datastudio.google.com
