These are the main tools that power the main activities at marketingterms.com.
Some links may pay a commission on sales (at no extra cost to you, of course), but nothing gets on this list without providing moments of joy. disclosure
Hosting
We recent moved here for the good multi-site plans. Good times so far with support and the dashboard.
wpengine.com
Publishing
Hopefully this seems obvious, but WordPress is a truly incredible platform.
wordpress.org
The opposite of most theme shops, MH makes a limited number of highly refined, well-supported magazine themes.
mhthemes.com
Visual page builders are a huge trend in WordPress. This seems like the early leader with developer love and a vibrant ecosystem.
wpbeaverbuilder.com
Speaking of the Beaver Building ecosystem, this is a no-brainer addition. Sharply designed modules for common website functions.
ultimatebeaver.com
That free plan for up to 2000 subscribers is catchy, although the paid plans are a decent upgrade for the automation features.
mailchimp.com
Thrive Leads is a WordPress plugin with a variety of opt-in forms that you can A/B and optimize to your heart's content.
thrivethemes.com/leads
Analytics
Everyone installs this, but try to see it as a new tool. There is always more to do and accomplish with GA.
google.com/analytics
This is quickly becoming a must-install just like Google Analytics. The free plan is actually useful.
hotjar.com
SEO / PPC
The secret weapon. SpyFu is an absolute beast for competitive intelligence (spend, keywords, more).
spyfu.com