Digital Marketing Weekly Roundup – February 6, 2017

Tools and conferences.

Hotjar responses say you are most interested in tools and conferences.

Lucky for you, these are MT's two content cornerstones. Conferences, now. Tools, soon. Podcasts and videos will still play an important part, because they are too useful to miss, but only a few embeds, to help with load time. Plus, whatever else is hot each week. 🔥

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Conferences

Hot off the presses! New discount codes!

ConversionXL Live (Apr 5-7, San Antonio): code marketingterms, $149 off regular ticket (event + room)

Chief Digital Officer Forum (Apr 27-28, London): code MT200, £200 off 2-day passes

Big Digital Adelaide (May 8-9, AU): code TheBigList2017, $50 off (expires Feb 28)*.

eCommerce Innovation Summit (May 17-18, SF): code MT200, $200 off 2-day passes.

Chief Marketing Officer Summit (May 24-25, SF): code MT200, $200 off 2-day passes.

more: all conferences

Tools

Let's focus on one tool that is free and can make a big difference in your work today.

TinyMCE Advanced extends the default editor in WordPress by adding more TinyMCE plugins and buttons.

Notice the extra buttons in this screenshot of the WordPress editor? Some of these could save you real time. I have personally saved hours while editing the conference calendar.

But wait, there's more. I enjoyed this tool for weeks before realizing it was customizable. Doh! Take a few minutes to tweak the settings and make this work harder for your needs.

more: all tools

Productivity

This post was powered by the Pomodoro Technique. 🍅

Per Wikipedia:

The Pomodoro Technique is a time management method developed by Francesco Cirillo in the late 1980s. The technique uses a timer to break down work into intervals, traditionally 25 minutes in length, separated by short breaks.

There are six steps in the technique:

  1. Decide on the task to be done.
  2. Set the pomodoro timer (traditionally to 25 minutes).
  3. Work on the task until the timer rings. If a distraction pops into your head, write it down, but immediately get back on task.
  4. After the timer rings, put a checkmark on a piece of paper.
  5. If you have fewer than four checkmarks, take a short break (3–5 minutes), then go to step 2.
  6. After four pomodoros, take a longer break (15–30 minutes), reset your checkmark count to zero, then go to step 1.

The creator and his proponents encourage a low-tech approach, using a mechanical timer, paper and pencil. The physical act of winding the timer confirms the user's determination to start the task; ticking externalises desire to complete the task; ringing announces a break. Flow and focus become associated with these physical stimuli

More than productivity, this technique can lead to a huge surge in energy and creativity.

Podcasts

What's New


 "The Death of Organic Social Media” with Michael Stelzner - Perpetual Traffic
34 minutes - "Funny enough, social traffic for us is like only 4% of our traffic, which is kind of surprising when you have a website called Social Media Examiner." Michael Stelzner and the Digital Marketer team get into many details. If you're one of the people still ignoring podcasts, put aside the listicles and start listening!

 13 Ways of Looking at a Headline - Rainmaker.FM
20 minutes - Sonia Simone, helpful as always. The post lists the 13 points, too.

 Is Twitter Still Worth Using? - Marketing School
6 minutes - Neil and Eric share their stats on Twitter vs. Facebook, etc.

 Demystifying Web Design For Clients - CTRL+CLICK CAST
51 minutes - Avoiding the "curse of knowledge" ....sounds easy, takes vigilance.

more: all podcasts

YouTube

What's New


 The Top Backlink Profiles of 2017 & How They Were Built with Kevin Rowe - SEJ

 Social Media Marketing Talk 02-03-17 - Social Media Examiner
60 minutes - weekly hour-long show discussing the latest social news.

 #Vlogging Like a Boss with Amy Schmittauer - Roberto Blake
70 minutes - laid-back discussion between two of the best vloggers.

Use the science of nonverbal communication to increase your sales - Mixergy
69 minutes - Mixergy offers audio or video, this one calls for video.

more: all channels

Books

Best Sellers
Pre-Suasion by Robert Cialdini

Hot Deals:
Influence by Robert Cialdini - Kindle version currently only $1.99

best sellers: Internet & Social Media | Marketing & Sales
hot new releases: Internet & Social Media | Marketing & Sales

Other Roundups

Marketing Day - daily recap of digital marketing news, from Marketing Land.

SearchCap - daily recap of search engine news, from Search Engine Land.

Online Marketing News - weekly videos on digital marketing news from TopRank.

Social Media Cluster Facts - weekly videos on social media news from Aimclear.

Search Forum Recap - daily recap of the webmaster forums from Barry Schwartz.

Back Issues

Weekly Roundup Archives - browse and discover new resources and voices.

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About Sean ORourke 34 Articles
Sean is the publisher and lead author at marketingterms.com. He also provides digital marketing consulting as the owner of Cleanup Interactive.