Digital Marketing Weekly Roundup – March 20, 2017

Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷

Also, no roundups the next few weeks while travelling and re-thinking the format.

For those attending or considering Napa Summit, I published some of my notes in a post: Getting Ready for Napa Summit. It has embedded videos and links to podcasts interviews for an amazing lineup of speakers. Is this type of post useful? Let me know.

Also…

  • Early each month, the marketingterms.com newsletter will start delivering an email full of conference news, including the big list of early-bird discounts and (eventually) email-only discounts not shown on the site. Not the kind of thing you want to miss.

more: all conferences

A mix of things I’ve watched and liked, skimmed and liked, or want to remember for later.


 Google Analytics Update 2017: What’s New – Measureschool
6 min – Concise overview. Measureschool is also rolling out a series on GA best practices

 Link Building Strategies That Increase Monthly Revenue by $240,740 – Seige Media
25 min – A look at the upside and risks of various strategies.

 How to Build More Traffic When You Rank for All Your Head Terms – Marketing School
5 min – One of my favorite problems.

 Fake it till you make it = BULLSHIT – Wil Reynolds
5 min – Realness.

more: all channels


 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business – Perpetual Traffic
34 min – Live from Traffic & Conversion Summit 2017

 The SEO Framework That Helped Propel Pinterest To 72M Users – Growth Everywhere
51 min – Interview on large-scale SEO (Pinterest, and an earlier job at Grubhub)

 Why About.com “took a business that was perfectly fine & crashed it…” – ML Live
51 min – How a successful general site is adapting with niche brands.

 Should you join an Agency Partner Program? – Proposify
11 min – Short but 🔥 super interesting 🔥 how many leads some shops get from these….

more: all podcasts

Hot threads at top communities.

Inbound.org – Implement These 3 Superior Link Building Boosters in 2017

Reddit r/seo/ – viaWhat do top bloggers link out to? I analyzed 120 marketing blog posts to find out

WebmasterWorld – Updated Google Rater Guidelines: Fake News, Inaccurate Content & Hate Sites

GrowthHackers – What Makes a Conversion Optimizer?

Most major news can be found at one of these roundups.

Marketing Day – daily recap of digital marketing news, from Marketing Land.

SearchCap – daily recap of search engine news, from Search Engine Land.

Online Marketing News – weekly videos on digital marketing news from TopRank.

Social Media Cluster Facts – weekly videos on social media news from Aimclear.

Search Forum Recap – daily recap of the webmaster forums from Barry Schwartz.

Weekly Roundup Archives – browse and discover new resources and voices.

Links to each weekly roundup will be auto-posted to FacebookTwitter or RSS.