Digital Marketing Weekly Roundup – March 20, 2017

Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷

Also, no roundups the next few weeks while travelling and re-thinking the format.

For those attending or considering Napa Summit, I published some of my notes in a post: Getting Ready for Napa Summit. It has embedded videos and links to podcasts interviews for an amazing lineup of speakers. Is this type of post useful? Let me know.

Also…

  • Early each month, the marketingterms.com newsletter will start delivering an email full of conference news, including the big list of early-bird discounts and (eventually) email-only discounts not shown on the site. Not the kind of thing you want to miss.

more: all conferences

A mix of things I’ve watched and liked, skimmed and liked, or want to remember for later.


 Google Analytics Update 2017: What’s New – Measureschool
6 min – Concise overview. Measureschool is also rolling out a series on GA best practices

 Link Building Strategies That Increase Monthly Revenue by $240,740 – Seige Media
25 min – A look at the upside and risks of various strategies.

 How to Build More Traffic When You Rank for All Your Head Terms – Marketing School
5 min – One of my favorite problems.

 Fake it till you make it = BULLSHIT – Wil Reynolds
5 min – Realness.

more: all channels


 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business – Perpetual Traffic
34 min – Live from Traffic & Conversion Summit 2017

 The SEO Framework That Helped Propel Pinterest To 72M Users – Growth Everywhere
51 min – Interview on large-scale SEO (Pinterest, and an earlier job at Grubhub)

 Why About.com “took a business that was perfectly fine & crashed it…” – ML Live
51 min – How a successful general site is adapting with niche brands.

 Should you join an Agency Partner Program? – Proposify
11 min – Short but 🔥 super interesting 🔥 how many leads some shops get from these….

more: all podcasts

Hot threads at top communities.

Inbound.org – Implement These 3 Superior Link Building Boosters in 2017

Reddit r/seo/ – viaWhat do top bloggers link out to? I analyzed 120 marketing blog posts to find out

WebmasterWorld – Updated Google Rater Guidelines: Fake News, Inaccurate Content & Hate Sites

GrowthHackers – What Makes a Conversion Optimizer?

Most major news can be found at one of these roundups.

Marketing Day – daily recap of digital marketing news, from Marketing Land.

SearchCap – daily recap of search engine news, from Search Engine Land.

Online Marketing News – weekly videos on digital marketing news from TopRank.

Social Media Cluster Facts – weekly videos on social media news from Aimclear.

Search Forum Recap – daily recap of the webmaster forums from Barry Schwartz.

Weekly Roundup Archives – browse and discover new resources and voices.

Links to each weekly roundup will be auto-posted to FacebookTwitter or RSS.

About Sean ORourke 31 Articles
Sean is the publisher and lead author at marketingterms.com. He also provides digital marketing consulting as the owner of Cleanup Interactive.