Software used to make a site’s product catalog available for online ordering, whereby visitors may select, view, add/delete, and purchase merchandise.


Shopping carts are available as standalone software or as part of hosted storefronts. Companies with special needs may prefer standalone software that can be integrated with their other systems. Companies with simple needs may prefer one-size-fits-all hosted storefronts.

see also: Ecommerce Tools
see also: Ecommerce-Related Discounts category at

Related Terms

Ecommerce (category)

view all terms in the Ecommerce glossary or all terms in the Digital Marketing glossary