Click any underlined term below for additional information.
rate card – document detailing prices for various ad placement options.
reciprocal links – links between two sites, often based on an agreement by the site owners to exchange links.
rectangle ad – any one of the large, rectangular banner sizes suggested by the IAB.
rep firm – ad sales partner specializing primarily in single-site sales.
return days – the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.
return on investment (ROI) – the ratio of profits (or losses) to the amount invested.
rich media – new media that offers an enhanced experience relative to older, mainstream formats.
run of network (RON) – ad buying option in which ad placements may appear on any pages on sites within an ad network.
run of site (ROS) – ad buying option in which ad placements may appear on any pages of the target site.