The part of the business plan outlining the marketing strategy for a product or service.
The marketing plan includes information such as the product or service offered, pricing, target market, competitors, marketing budget and promotional mix.
Luckily, marketers do not have to start from scratch. Off-the-shelf software exists to guide entrepreneurs through the format of a business plan. Some sites also offer sample business plans for added guidance.
see also: Digital Marketing Tools
Creating a Business Plan That Works
ClickZ (January 9, 2001)
Business Plan of the Month Club
ClickZ (March 24, 2000)