Marketing Terms

—H— Marketing Terms starting with H

hard bounce – A situation where an email is permanently rejected because the intended email address is invalid or doesn’t exist.

hashtag – A linked word or phrase following a hash symbol (#), primarily used on social media sites or apps to group conversations or content around niche topics.

heatmap – A graphical representation of data where varying degrees of a single metric are shown using colors.

hit – Request of a file from a Web server.

house ad – Self-promotional ad a company runs on their own site/network to use unsold inventory.

HTML banner – A banner ad using HTML elements, often including interactive forms instead of (or in addition to) standard graphical elements.

HTML email – Email that is formatted using Hypertext Markup Language, as opposed to plain text email.

hybrid model – A combination of two or more online marketing payment models.

Browse by Letter

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z #

Browse by Category

Advertising Affiliate Analytics Content Conversion eBusiness Ecommerce Email SEO Social Web Design