Click any underlined term below for additional information.
Data Studio – a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.
data transfer – The total amount of outbound traffic from a website*, typically measured in gigabytes (Gb).
dedicated hosting – hosting option whereby the host provides and is responsible for the equipment,
dedicating an entire server to the client’s websites.
dedicated IP – an IP address dedicated to a single website.
deep linking – linking to a web page other than a site’s home page.
deep Web – (see invisible Web)
description tag – an HTML tag used by Web page authors to provide a description for search engine listings.
directory (see Web directory)
disintermediation – the elimination of intermediaries in the supply chain, also referred to as “cutting out the middlemen.”
domain name – location of an entity on the Internet.
doorway domain – a domain used specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main domain.
doorway page – a page made specifically to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the main content.