Click any underlined term below for additional information.
B2B – business that sells products or provides services to other businesses.
B2C – business that sells products or provides services to the end-user consumers.
bandwidth – how much data can be transmitted in a time period over a communications channel, often expressed in kilobits per second (kbps).
banner ad – a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468×60).
banner blindness – the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.
banner exchange – network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
barter – to exchange goods or services directly without the use of money.
beyond the banner – online advertising not involving standard GIF and JPEG banner ads.
blog – A frequent, chronological publication of personal thoughts and Web links.
bounce rate – 1.) In web analytics, the percentage of visitors who leave after viewing a single page.
2.) In email marketing, the percentage of emails in a campaign that are undeliverable.
browser – (see Web browser)
burstable bandwidth – a hosting option that allows sites to use the available network capacity to handle periods of peak usage.
button ad – a graphical advertising unit, smaller than a banner ad.
buzzword – a trendy word or phrase that is used more to impress than explain.