The Internet Marketing Weekly Wrapup

Welcome to another weekly wrapup of internet marketing news.

This is the way I process everything that flies by during the week.

If you’re an experienced marketer, you probably read or know much of this stuff, at least in some areas. Perhaps the categories and icons can help you zoom in on things you missed.

If you’re a new marketer, or someone outside marketing who is eager to learn, this is a great place to "level up" quickly. Only the best resources are included, so you can’t go wrong.

Either way, this is one of the best places to find audio podcasts and video content. Tired of the music on your morning commute? Load up some podcasts and learn something new.

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OUR POSTS:
How-To Use Google Analytics: Videos & Podcasts [marketingterms.com]

ADVERTISING
The Future of Retargeting, Remarketing and Remessaging [marketingland.com]
Retargeting Case Study: Should You Use Frequency Caps? [getelastic.com]

AFFILIATE
FTC Orders Stronger Policing of Affiliates [shoemoney.com]
Most Popular WordPress Themes for Affiliate Marketers [affiliatetip.com]
The Technology You Need to Succeed [webmasterradio.fm]
Affiliate Summit Webinar: Affiliate Marketing 101 [youtube.com]
Webinar: When Pinterest Met Affiliate Marketing [youtube.com]

ANALYTICS
Live Google Analytics Webinar March 21 [blogspot.com]
Summary of Proposed EU Data Protection Regulation [webanalyticsworld.net]
Tracking Pinterest with Event Tracking [lunametrics.com]
Google Analytics: Episode #24 – Web Analytics TV [youtube.com]

BLOGGING
How to Get Bloggers to Reply to Your Comments [quicksprout.com]
Guide to Publishing Your eBook on Amazon’s Kindle [copyblogger.com]
10 Types of Killer Filler Content for Your Blog [problogger.net]
3 Myths of Guest Writing for Big Websites [copyblogger.com]
17 Foolish Mistakes to Avoid as a Guest Blogger [hubspot.com]
How Chris Brogan Built His Content Platform [copyblogger.com]
5 Awesome Content Ideas for Boring Niches [seomoz.org]

DOMAIN NAMES
254 Have Applied for a Top Level Domain [marketingvox.com]
Study suggests 44% of brands will apply for ‘dot brand’ domains [econsultancy.com]
Surveying the Domain Industry [webmasterradio.fm]

E-COMMERCE
Conversion Assists: How to Use Your Site’s Most Influential Pages [hubspot.com]
6 Interview Questions For Conversion Optimization Hires [searchengineland.com]

E-COMMERCE
A Marketer’s Guide to Accumulating Awesome Online Reviews [hubspot.com]
7 Places You Need to Publish Content (Beyond Your Blog) [hubspot.com]
How to Reduce Ecommerce Shipping Costs [practicalecommerce.com]
Credit Card Processing: Red Flags, Part 2 [practicalecommerce.com]
Interview with Paul Skelton from Internet Retailing Expo [sitevisibility.co.uk]

LOCAL
Understand and Rock the Google Venice Update [seomoz.org]
Creating Local Search Strategies [sitevisibility.co.uk]

MOBILE
Dayparting by Device: Best Times to Reach New iPad Users [rimmkaufman.com]

PPC
3 Reasons You Should be Using Broad Match Keywords [lunametrics.com]
9 Dangers of Unmanaged Paid Search Campaigns [searchenginejournal.com]

PPC :: ADWORDS
Announcing AdWords Campaign Limits Increase [blogspot.com]
Google: Making our ads better for everyone [blogspot.com]
AdWords Editor Shortcuts: Cheat Sheet [ppchero.com]

PPC :: ADCENTER
Coming: Unique URLs for Each Keyword Match Type [microsoftadvertising.com]

SEO
Google’s Working On An "Over-Optimization" Penalty [searchengineland.com]
SEO Buyer’s Guide: Components of a Work Agreement [searchenginewatch.com]
How to Train an SEO in 5 Days [searchenginewatch.com]
10 Tips for Pinterest Search Engine Optimization [clickz.com]
Tips For Growing Keyword Seeds With Excel Formulas [searchengineland.com]
How To Get The IT Team On Your Side [searchengineland.com]
10 Keys to Ranking During Breaking News Events [searchenginewatch.com]
A Visual Guide to Rich Snippets [seomoz.org]
Report: Organic Search Significantly Undervalued [searchengineland.com]
WSJ Says Big Google Search Changes Coming? [searchengineland.com]
How Garbage Ranks in the SERPs: a Case Study [seomoz.org]
Google Search Quality; Linkbuilding Value of Redirects… [webmasterradio.fm]
The Evolution of Search: Interview with Danny Sullivan [sitevisibility.co.uk]
Meaningful SEO Metrics: Track & Measure Your Way to Success [youtube.com]
How Google’s "Search Suggest" (Instant) Works [seomoz.org]
Pagination and SEO [youtube.com]

SEO :: GOOGLE
Crawl Errors: The Next Generation [googlewebmastercentral.blogspot.com]
GWT Revamps Crawl Errors, But Is It For The Better? [searchengineland.com]
Recovering (Not Provided) Keyword Data [searchenginewatch.com]
Implementing Pagination Attributes Correctly For Google [searchengineland.com]
Video of a Google Search Quality Meeting [searchengineland.com]

SEO :: LINK BUILDING
How To Use Memes to Build EASY Backlinks & Traffic [seomoz.org]
17 More Unconventional Link Building Strategies [searchenginejournal.com]
Link Building Tools We Use at Distilled [seomoz.org]
Link Building Strategies for 2012 and Beyond with Arnie Kuenn [youtube.com]

SOCIAL MEDIA
8 Tips for Training Social Media Marketers [socialmediaexaminer.com]
Why Major Marketers Are Moving to Google+ [socialmediaexaminer.com]
Twitter acquires Posterous: the experts’ view [econsultancy.com]
Are Social Advertisements a Game Changer [socialmediaexplorer.com]
Don’t Let Shiny New Objects Distract You [marketingland.com]
Google+ a Party No One Came to, Says Ex-Google Engineer [clickz.com]
Former Googler Opens Up About Google +, Privacy [webmasterradio.fm]
Audio Archive: Does Pinterest Have a Future? [socialmediatoday.com]

SOCIAL MEDIA :: FACEBOOK
Marketer’s Guide to the New Facebook Pages [quicksprout.com]
Optimize Organic Facebook Posts for Page Post Ads [acquisio.com]
9 Examples of Brands Using Facebook’s New Page Design [hubspot.com]
12 Platforms to Set Up Shop on your Facebook Page [socialmediatoday.com]

VIDEO & MEDIA
Top YouTube Earners Earning Over 100K in Ad Revenue [youtube.com]

WEB DESIGN
12-Point Checklist for Your Next Website Redesign and Migration [clickz.com]
Symptoms Of An Epidemic: Web Design Trends [smashingmagazine.com]

PRODUCTIVITY
The Must Have Project Management Tool – Trello [seomoz.org]
Impressions of the New Basecamp [jheflindesign.com]

CAREER
The Power of Habits: Are They Destroying Your Business? [webmasterradio.fm]
How do I switch careers to a more creative field? [youtube.com]

ENTREPRENEUR
What You Need To Know About Profitable Podcasting [mixergy.com]
Tips and Tricks to Shoot Amazing Videos with Your iPhone [therisetothetop.com]
InsuranceAgents: seemingly-overnight reached $12 million sales [mixergy.com]

EVENTS
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
May 4-6 – SOBCon (Chicago, IL)
May 15-16 – Affiliate Summit Central (Austin, TX)
see all event listings: Internet Marketing Conferences 2012

BOOKS
Optimize (Integrating SEO, Social Media and Content Marketing) by Lee Odden
Social Media Marketing: An Hour a Day by Dave Evans
Content Strategy at Work by Margot Bloomstein
more Internet Marketing books: Best Sellers | New Releases

BEHIND-THE-SCENES
Features applied this week:

Scanned the blogosphere.
Selected "action" items.
Ignored fluffy linkbait.
Grouped into categories.
Filtered duplicate items
Shortened some titles.
Sorted items by must-see.
Added icons to all items.

GUIDE TO SYMBOLS
Actual News
Audio Content
Video Content
Excel Related
Adobe .PDF
Checklist / Guide
Graph / Statistics
Ideas / Examples
Technical / Code
Tips / General
The Basics
Questioning
Inflammatory
Official Google
Official Microsoft
Amazon (books)
Affiliate Links