Welcome to the most ruthless weekly summary of internet marketing, anywhere.
Removing the clutter so you can focus on what actually matters, and act on it.
ADVERTISING
How to Choose a Retargeting Vendor [getelastic.com]
AFFILIATE
Why Every Affiliate Needs To Use Sub-Campaign Tracking Codes [marketingland.com]
How to Leverage Groupon’s Affiliate Model to Grow Your Business [quicksprout.com]
Inside the Affiliate Marketing Answer Book [webmasterradio.fm]
ANALYTICS
Share your custom reports, advanced segments and dashboards [blogspot.com]
Product Update: Better insights with Multi-Channel Funnels [blogspot.com]
Maximizing Google Analytics Insight for SEO with Custom Reports [seobook.com]
5 Things We Love About The Newest Google Analytics Interface [lunametrics.com]
Advanced Google Analytics: Interview with Dara Fitzgerald [sitevisibility.co.uk]
BLOGGING
12 Things That Will Kill Your Blog Post Every Time [seomoz.org]
9 Questions You MUST Ask Before Hiring a Freelance Blogger [hubspot.com]
Mastering Blogger Outreach: Tips & Tools to Find the Right Contact Info [blueglass.com]
CONTENT MARKETING
17 Tips For Choosing a B2B Content Marketing Agency [econsultancy.com]
5 Reasons Your Content Marketing Must Address Price [socialmediaexaminer.com]
Top 50 Brands in Content Marketing [clickz.com]
CONVERSION
Web Testing and Moving Beyond the Landing Page (infographic) [econsultancy.com]
DOMAIN NAMES
State of the Domain Industry for 2011/2012 [webmasterradio.fm]
E-COMMERCE
Configuring an E-com Site for International Orders; 8 Tips [practicalecommerce.com]
SmartSourcing: Identifying and Selecting Products That Sell! [webmasterradio.fm]
EMAIL
Optimizing Your Online Email Sign-Up [clickz.com]
Best Email Practices and Why Companies Don’t Adopt Them [marketingvox.com]
The Basics: Numbers That Matter In Email Marketing [marketingland.com]
PPC
PPC News, Tips & Tools From SMX West [searchengineland.com]
PPC Ad Optimization: 6 Top Elements to Test [searchenginewatch.com]
PPC Trends to Watch [webmasterradio.fm]
PPC :: ADWORDS
Introducing the Learn with Google Webinar Program [adwords.blogspot.com]
Opportunities Tab Now Shows Potential Sitelinks Clicks [adwords.blogspot.com]
The Definitive Guide to AdWords Display Targeting [searchenginewatch.com]
10 Changes For Your AdWords Campaign To Boost CTR [ppchero.com]
PPC :: ADCENTER
Exciting Changes in adCenter [ppchero.com]
SEO
Where Should In-House SEO Reside? [searchenginewatch.com]
Webinar Replay: WordPress SEO With Joost de Valk [seobraintrust.com]
SEO :: GOOGLE
Safely share access to your site in Webmaster Tools [blogspot.com]
Top Google Algorithm Changes of 2011 [ppc.org]
The New PageRank, Same as the Old PageRank? [seobythesea.com]
Google Encrypted Search Going Global [searchenginewatch.com]
SEO 101: Google Panda 3.3 Update Overview [webmasterradio.fm]
SEO :: BING
Bing Testing New SERPs Design, Local Search Layouts [searchenginewatch.com]
Bing Launches New "Search Quality Insights" Series [searchengineland.com]
SEO :: LINK BUILDING
When The Going Gets Tough, The Links Get Blamed [searchengineland.com]
The Link Prospector’s Guide to the Tilde [searchenginewatch.com]
SOCIAL MEDIA
Influencer Marketing – What it is, and Why You Need it [seomoz.org]
How To Create a Killer Authority Outreach Map [econsultancy.com]
How To Archive/Analyze Twitter Searches in a Google Spreadsheet [seomoz.org]
Webinar Replay – from Social Media to Paying Customers [marketingsherpa.com]
SOCIAL MEDIA :: FACEBOOK
Facebook Launches ‘Interest Lists’ (Why Marketers Should Care) [hubspot.com]
WEB DESIGN
10 Useful Findings About How People View Websites [conversionxl.com]
10 Best WordPress Social Sharing Plugins of 2012 [webdesignledger.com]
BUSINESS
Putting Ourselves Out of Biz With "How To" Posts? [searchenginejournal.com]
Visualizing the Marketing Funnel – Whiteboard Fridays [seomoz.org]
CAREER
Students and graduates: 7 ways to boost your digital skills [econsultancy.com]
EVENTS
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
May 4-6 – SOBCon (Chicago, IL)
see all event listings: Internet Marketing Conferences 2012
BOOKS
The Zen of Social Media Marketing: 2012 Edition by Shama Kabani, Chris Brogan 
more Internet Marketing books: Best Sellers | New Releases (affiliate)
ENTREPRENEUR
How Does a Podcast Charge for Content That Used To Be Free? [mixergy.com]
The Ultimate Webinar Marketing Guide – with Lewis Howes [mixergy.com]
Escrow.com: $1 Billion In Online Transactions? [mixergy.com]
BEHIND-THE-SCENES
Features applied this week:
- Scanned the blogosphere.
- Selected "action" items.
- Ignored fluffy linkbait.
- Grouped into categories.
- Filtered duplicate items
- Shortened some titles.
- Sorted items by must-see.
- Added icons to all items.
GUIDE TO SYMBOLS
Actual News
Audio Content
Video Content
Excel Related
Adobe .PDF
Checklist / Guide
Graph / Statistics
Ideas / Examples
Technical / Code
Tips / General
The Basics
Questioning
Inflammatory
Official Google
Official Microsoft
Amazon (books)
Affiliate Links
GET THIS NEXT WEEK
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About Sean O'Rourke