The Internet Marketing Weekly Wrapup – March 3, 2012

Welcome to the most ruthless weekly summary of internet marketing, anywhere.

Removing the clutter so you can find the news and resources that actually matter.

This week, I’m experimenting by adding icons for all items. In theory, you can use these to quickly identify posts you want to click or ignore. Especially if you notice yourself clicking all the items with a certain icon, while ignoring everything with another icon. It definitely makes me think twice about the purpose of each item, and if they have a strong enough purpose. But is it too much? In prior weeks, I just had icons for things like audio and video.

PICK OF THE WEEK
featured 2012 Online A/B Testing Awards Winners [whichtestwon.com]
See the best recent tests – free access to dozens of cases studies.

ADVERTISING
new IAB Releases New Standard Ad Unit Portfolio [iab.net]
tips AOL Launches Self-serve Ad Platform [marketingvox.com]

AFFILIATE
tips Hotels.com Launches 1st In-Facebook Affiliate Program [socialcommercetoday.com]

ANALYTICS
new Refining the new Google Analytics [analytics.blogspot.com]
new Making Google Analytics Even Speedier [analytics.blogspot.com]
basics 11 Google Analytics Tricks to Use for Your Website [seomoz.org]

BLOGGING
video Guest Blogging Strategies: Whiteboard Friday [seomoz.org]

E-COMMERCE
ideas 10 Most Important Features of Ecommerce Product Pages [practicalecommerce.com]
ideas Best Practices for E-Commerce Consumer Surveys: Part 2 [econsultancy.com]

EMAIL
pdf Free 2012 Email Marketing Handbook Excerpt [marketingsherpa.com]

LOCAL
question Could Check-Ins Be (or Become) a Local Ranking Factor [searchengineland.com]
audio Interview with Local Marketing Experts Jake Puhl & Adam Zilko [seobook.com]
video This Week in Location Based Marketing: Google Latitude Leaderboard [youtube.com]

MOBILE
statistics Page Abandonment Rate vs. Download Speed on Mobile [econsultancy.com]

PPC
guide How to Optimize PPC for Tablets vs. Smartphones [searchenginewatch.com]

PPC :: ADWORDS
new Display Ad Builder Now Auto Creates Suggested Image Ads [adwords.blogspot.com]
guide Ultimate Guide to Inheriting PPC Accounts [ppchero.com]
guide Using Image Search Ads in Google [ppchero.com]
ideas Dynamic Keyword Insertion: Did You Know These 9 Things? [searchenginejournal.com]
video Intro to the Google AdWords Display Ad Builder Tool [youtube.com]

PPC :: ADCENTER
new February 2012 #adCenter Desktop Upgrade: Streamlined [microsoftadvertising.com]

PR
guide 92 Ways to Get (and Maximize) Press Coverage [seomoz.org]

SEO
guide Tracking Micro Conversions with Event Tracking for Better SEO [seobook.com]
statistics Social Search Result Rankings for Top 500 Tech Writers [searchenginewatch.com]
technical Create Crawlable, Link-Friendly AJAX Websites Using pushState() [seomoz.org]
ideas 12 Google Link Analysis Methods That Might Have Changed [seobythesea.com]

SEO :: GOOGLE
new Search Quality Highlights: 40 Changes for February [insidesearch.blogspot.com]
audio SEO Rockstars: Google Panda 3.3 Update Breakdown [webmasterradio.fm]
audio ECom Experts: Google Panda 3.3 Updates [webmasterradio.fm]
audio Affiliate Buzz: Google Panda Update [webmasterradio.fm]

SEO :: BING
technical Exploring the New Features in Bing Webmaster Tools [seomoz.org]

SEO :: LINK BUILDING
ideas How To Creatively Build Links Using Public Data [searchengineland.com]
ideas An Example of Stealth Link Marketing [searchenginewatch.com]

SOCIAL MEDIA
guide How to Setup Campaign Variables for Social Media Tracking [marketingland.com]
guide Social Customer Service: a Best Practice Checklist [econsultancy.com]
tips Google+ Users Spend 3 Minutes/Month, ComScore Tells WSJ [marketingland.com]
statistics What Answers Are Marketers Seeking From Social Research? [mpdailyfix.com]
statistics Trend Watch: Social Media Pruning [socialmediatoday.com]

SOCIAL MEDIA :: FACEBOOK
new Facebook Timeline Brand Pages Are Here (includes pictures) [mashable.com]
new Facebook Launches Real Time Analytics [econsultancy.com]
new Facebook Finally Brings Ads To Mobile Devices [marketingland.com]
new Facebook Interest Lists Spotted, Then Quickly Removed [marketingland.com]
guide New Facebook Brand Pages Guide [searchenginewatch.com]
guide Complete Guide to Setting Up the New Facebook Page Design [hubspot.com]
statistics New Facebook Premium Ad Features Offer Marketers 3X the ROI [hubspot.com]
statistics Your Average Facebook Post Only Reaches 16% Of Your Friends [techcrunch.com]
tips Q&A Interview with Payvment CEO on F-Commerce [econsultancy.com]

VIDEO & MEDIA
technical How to Implement Video Microdata for Google & Schema.org [searchenginewatch.com]

WEB DESIGN
ideas 21 Examples of Fixed Position Menus [webdesignledger.com]
ideas 8 Things That Grab and Hold Website Visitor’s Attention [conversionxl.com]

PRODUCTIVITY
audio Resources for Stocking Your Internet Marketing Toolkit [webmasterradio.fm]

CAREER
ideas Top 10 In-Demand Social Media Jobs & Services [socialmediatoday.com]

EVENTS
Mar. 4-9 – eMetrics San Francisco (San Francisco, CA)
Mar. 4-10 – Predictive Analytics World (San Francisco, CA)
Mar. 5-6 – Conversion Conference (San Francisco, CA)
Mar. 5-7 – DemandCon (San Francisco, CA)
Mar. 8-9 – GAUGE (Google Analytics) (San Francisco, CA)
Mar. 9-13 – SXSW Interactive (Austin, TX)
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
see all event listings: Internet Marketing Conferences 2012

BOOKS
video B2B Digital Marketing by Michael Miller ad link
video Social TV by Mike Proulx, Stacey Shepatin ad link
video Future-Proof Web Design by Alexander Dawson ad link
more Internet Marketing books: Best Sellers | New Releases ad link (affiliate)

ENTREPRENEUR
video audio How Unbounce Grew to 2,500 Paying Customers [foundville.com]
video audio How to Build a Huge Marketplace (SkillPages) [mixergy.com]
video audio Skimlinks, How It Turns Online Content Into Revenue [mixergy.com]
video audio How To Recruit A-Players — with Jeff Hyman [mixergy.com]

BEHIND-THE-SCENES
Features applied this week:

  • Scanned the blogosphere.
  • Selected "action" items.
  • Ignored fluffy linkbait.
  • Grouped into categories.
  • Filtered duplicate items
  • Shortened some titles.
  • Bolded some key words.
  • Sorted items by must-see.
  • Added icons to all items.

GUIDE TO SYMBOLS
new Actual News
audio Audio Content
video Video Content
spreadsheet Excel Related
pdf Adobe .PDF
guide Checklist / Guide
statistics Graph / Statistics
ideas Ideas / Examples
technical Technical / Code
tips Tips / General
basic The Basics
question Questioning
inflammatory Inflammatory
Google Official Google
Microsoft Official Microsoft
video Amazon (books)
ad link Affiliate Links

GET THIS NEXT WEEK

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About Sean O'Rourke

Sean is the editor of marketingterms.com.
You can follow him on Twitter or Google+.

  • FocusMedia.us

    Wow pretty thorough! Thanks for putting this together.