Pareto says, "1% of all internet marketing posts contain 99% of the actionable insight."
If you agree, here’s your cheatsheet of last week’s news. And here’s the link for next week.
Only the top posts, podcasts, videos, events & books revelant to internet marketers.
INTERVIEWS
Make Six Figures with eBooks on Amazon? (Jim Kukral) [therisetothetop.com]
How Does an Evernote Fan Sell Over 10,000 eBooks [therisetothetop.com]
SEO Consultant Makes Extra $100,000 From Watching Mixergy [mixergy.com]
How Prezi (8 million users) is Redefining Presentation Tools [foundville.com]
AFFILIATE
How To Develop eBooks for Opt-In Offers and for Profit [webmasterradio.fm]
Affiliate Marketers Still Have Not Embraced Video [affiliatetip.com]
Size of Affiliate Marketing Industry Worldwide [amnavigator.com]
ANALYTICS
Google Analytics Certification – How to Pass the GAIQ Test [seomoz.org]
How-To: Actionable SEO Dashboards in the new Google Analytics [seobook.com]
The Biggest Mistake Web Analysts Make… And How To Avoid It! [kaushik.net]
Google Analytics Market Share [advanced-web-metrics.com]
BLOGGING
How to Get 40,000 Readers Without Guest Blogging [kikolani.com]
Case Study: How to Create a Website and Sell It for Six Figures [techipedia.com]
My 17-Point Checklist For Good Writing and Blogging [searchenginejournal.com]
22 Ways to Create Compelling Content (Infographic) [copyblogger.com]
The Path to a Legendary Copywriting Career [copyblogger.com]
E-COMMERCE
How to Write Call-to-Action Copy That Gets Visitors Clicking [hubspot.com]
Identifying Conversion Problems from the Product Page [practicalecommerce.com]
How to Compete on Price Against Large Companies [practicalecommerce.com]
10 Low-Budget Ways to Sell Internationally [practicalecommerce.com]
10 Innovative Ecommerce Sites [practicalecommerce.com]
3D Printing of Physical Goods [getelastic.com]
DOMAINS
Domain Industry Headlines; plus DomainFest Global 2012 [webmasterradio.fm]
EMAIL
Everything Email Marketers Need to Know About Sender Score [hubspot.com]
Lead Magnets: Email List Building on Steroids [conversionxl.com]
LOCAL
Facebook Testing Discount Deals Again (Screenshots) [socialcommercetoday.com]
Google quietly launches Latitude Leaderboards, threatens Foursquare [engadget.com]
Google HUD Glasses: Possible Implications for Marketers [searchenginewatch.com]
MISC.
What is Inbound Marketing? [sitevisibility.co.uk]
MOBILE
How-To Get Visitors to Save Your Site as a Mobile Shortcut [socialmedia.biz]
Finger-Friendly Design: Ideal Touchscreen Target Sizes [smashingmagazine.com]
Less Than 10% Of The Web In 2012 Is Mobile Ready [searchengineland.com]
PPC
Quality Score on Google [webmasterradio.fm]
13 Popular PPC Campaign Tactics That Will Ruin You [ppchero.com]
How To Run Your PPC Accounts Like A Project [searchengineland.com]
A/B Test: 259% Increase in Conversions for Hotel [boostctr.com]
The PPC management click funnel strategy is a lie [certifiedknowledge.org]
Ad Writing and Testing (Webinar Recording) [ppchero.com]
PPC :: ADWORDS
Taking Automated Rules to the next level: Now in MCC [adwords.blogspot.com]
Text Ad Strategies to Complement Enhanced Ad Sitelinks [acquisio.com]
Google AdWords Display Ad Builder Made Easier [ppchero.com]
Google AdWords Enables Block Site Feature [searchengineland.com]
Google Shutting Down Hosted AdSense For Domains [marketingland.com]
Advanced AdWords Tools: Tips from The Experts (webinar) [youtube.com]
PPC :: ADCENTER
Location Targeting Changes Coming Soon to adCenter [microsoftadvertising.com]
SEO
How To Write Title Tags for SEO [searchenginewatch.com]
Nine Best Practices For Optimized < title > Tags [searchengineland.com]
Rank Above the Fold = Increase Your CTR: 8 How-To Tips [quicksprout.com]
Advanced Guide to an Effective SEO Commenting Strategy [quicksprout.com]
Web Site Migration Guide – Tips for SEOs [seomoz.org]
Check for XML Sitemap Errors with this Excel Tip [seogadget.co.uk]
SEO :: GOOGLE
One-Year "Pandaversary" Infographic: All About Panda [seobook.com]
Google Bypassing User Privacy Settings [webmasterradio.fm]
Matt Cutts talks about Paid Directories [youtube.com]
SEO :: LINK BUILDING
Link Building Strategies – The Complete List [pointblankseo.com]
13 Unconventional Link Building Strategies [searchenginejournal.com]
Buying Links is Shallow, Buying Blogs is a Strategy [seomoz.org]
How To Find Link Prospects Without Using Google [searchengineland.com]
Competitor Backlink Analysis for the Web Strategist [clickz.com]
Link Building and Analytics [webmasterradio.fm]
SOCIAL MEDIA
13 Tools to Simplify Your Social Media Marketing [socialmediaexaminer.com]
The Viral Guide to Pinterest Marketing [colbyalmond.com]
Pinterest Squatting Affects 90% of "Top 50" Brands [econsultancy.com]
LinkedIn Advertising Tips For Beginners [searchenginewatch.com]
SOCIAL MEDIA :: FACEBOOK
Facebook to Offer Verified Accounts to Top Users [marketingland.com]
New Facebook Advertising Broad Targeting Options [searchenginewatch.com]
The Experts Debate: F-Commerce: Fail or Fan-tastic? [socialcommercetoday.com]
Fallacy of Facebook Commerce [webmasterradio.fm]
VIDEO & MEDIA
Case Studio: Big Brand’s Upload vs. YouTube Optimized [convinceandconvert.com]
Posting Video on Your Blog: 4 Mistakes You Make [convinceandconvert.com]
WEB DESIGN
12 Ways to Create a User-Friendly Website Registration Process [hubspot.com]
The Product Page 2012: 7 Must-Test Elements [clickz.com]
Lings Cars and the Art of Persuading Visitors to Buy [econsultancy.com]
BUSINESS
How Offering Workshops Can Bring In Clients [searchenginejournal.com]
The Inbound Way to Do Trade Show Marketing [hubspot.com]
CAREER
Should Digital Marketers be Generalists or Specialists? [econsultancy.com]
EVENTS
Feb. 27-Mar. 1 – eTail West Palm Springs (Palm Desert, CA)
Feb. 28-Mar. 1 – SMX San Jose (San Jose, CA)
Feb. 28-29 – Inbound Marketing Summit (New York, NY)
Feb. 28-29 – LeadsCon (Las Vegas, NV)
Mar. 1 – paidContent (New York, NY)
Mar. 4-9 – eMetrics San Francisco (San Francisco, CA)
Mar. 4-10 – Predictive Analytics World (San Francisco, CA)
Mar. 5-6 – Conversion Conference (San Francisco, CA)
Mar. 5-7 – DemandCon (San Francisco, CA)
Mar. 8-9 – GAUGE (Google Analytics) (San Francisco, CA)
Mar. 9-13 – SXSW Interactive (Austin, TX)
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
Apr. 22-25 – Search Insider Summit (Captiva Island, FL)
Apr. 25-28 – Email Insider Summit (Captiva Island, FL)
see all event listings: Internet Marketing Conferences 2012
NEW BOOKS
Content Strategy for the Web (2nd Ed.) by Kristina Halvorson, Melissa Rach 
This is Social Commerce: Turning Social Media into Sales by Guy Clapperton
Global Search Engine Marketing by Anne F. Kennedy, Kristjan Mar Hauksson
more Internet Marketing books: Best Sellers | New Releases (affiliate)
BEHIND-THE-SCENES
Features applied this week:
- Scanned the blogosphere.
- Selected "action" items.
- Ignored fluffy linkbait.
- Grouped into categories.
- Filtered duplicate items
- Shortened some titles.
- Bolded some key words.
- Sorted items by must-see.
- Added audio/video icons.
- Added some more icons.
GUIDE TO SYMBOLS
Affiliate Links
Audio Content
Video Content
Excel Related
Inflammatory
FEEDBACK
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About Sean O'Rourke