Welcome back to another week of non-fluffy internet marketing news. For marketers in the trenches, from marketers in the trenches. If you got tired of most SEO debates years ago, you’ve come to the right place.
We’re staying with the mad scientist image for now, because everything is still a work in progress. We’re working hard in pursuit of two major goals:
- Uncover more hard-to-find unique content
- Refine the design for maximum efficiency
If you have ideas on the content or design, let us know.
OUR POSTS
Viral Marketing: Ultimate Archive of Videos & Podcasts [marketingterms.com]
AFFILIATE
5 Tips to Help SEO Based Affiliates Evaluate A Niche [marketingland.com]
Drawing Out Your Affiliate Program Marketing Plan [marketingland.com]
8 Ways to Get Advice on Affiliate Program Management [amnavigator.com]
ANALYTICS
Analytics Problems Won’t Die [clickz.com]
BLOGGING
How Gordon Ramsay Can Increase Your "Expert" Value by 23,900% [problogger.net]
4 Critical Mistakes that Cost me 1000′s of Subscribers, Fans and Followers [kikolani.com]
7 Powerful Ways to End Your Next Blog Post [problogger.net]
Repurposing Content to Extend Reach and Authority [affiliatetip.com]
CONVERSION
Useful Value Proposition Examples (How to Create a Good One) [conversionxl.com]
5 Freemium Survey Tools for User Testing, Customer Satisfaction [seogadget.co.uk]
"Read More" vs "Find Out More" – Which Button Got More Orders? [whichtestwon.com]
DOMAINS
DomainFest Global 2012 Recap [webmasterradio.fm]
E-COMMERCE
Credit Card Processing: Red Flags for Ecommerce Merchants [practicalecommerce.com]
Guide to Link Building for Ecommerce [getelastic.com]
11 Ways to Give and Get Customer Love [hubspot.com]
Whitepaper Summary: "F-Commerce" Selling on Facebook [socialcommercetoday.com]
Fulfillment by Amazon Explained [webmasterradio.fm]
EMAIL
Email Summit 2012: Top 5 Takeaways From the Event [marketingsherpa.com]
Increasing the Reach of Your Email Marketing [sitevisibility.co.uk]
How-To Best Serve Email Subscribers: The Customer Lifecycle [youtube.com]
LOCAL
Groupon Tests a Paid Loyalty Program [internetretailer.com]
Mobile Local Data Galore: xAd Reports Network Activity [kelseygroup.com]
MOBILE
App Store Optimization [searchenginewatch.com]
PPC
How to Make PPC Count Without Conversion Tracking [searchenginewatch.com]
Interview with David Rodnitzky, founder of PPC Associates [ppcian.com] [part 2]
PPC :: ADWORDS
Google Announces Enhanced Ad Sitelinks [adwords.blogspot.com]
How to Prepare your AdWords Account for Enhanced Sitelinks [lunametrics.com]
Mix & Match Targeting in the Google Display Network [marketingland.com]
AdWords Help Forum Moves to AdWords-Community.com [searchengineland.com]
SEO
Everything About SEO Web Structure & Internal Links [searchengineland.com]
Be Careful Using AdWords for Keyword Research [seomoz.org]
Why Wikipedia is #1 at SEO (note: see the traffic tool) [econsultancy.com]
SEO :: GOOGLE
Big Data at Google [seobythesea.com]
SEO :: LINK BUILDING
Finding Link Building Opportunities with Free Alerts [seomoz.org]
Quick Queries for Link Wins [seerinteractive.com]
Broken Link Building Guide: From Noob to Novice [seomoz.org]
How to Systematically Build a Mountain of Links [problogger.net]
Understanding Ranking Lag Time For New Links [searchengineland.com]
Power Guest Posting for SEO [searchenginewatch.com]
SOCIAL MEDIA
Round two for forums and message boards? [socialmedia.biz]
Is My Site Doomed Because I Won’t Go Social? [webmasterworld.com]
11 LinkedIn Marketing Gems You’re Missing Out On [hubspot.com]
StumbleUpon Brings Back Source Links and More [searchenginejournal.com]
Want to Become a Thought Leader and Influencer? [therisetothetop.com]
SOCIAL MEDIA :: FACEBOOK
Facebook Advertisers Test New Actions in Sponsored Stories [clickz.com]
5 Ways to Increase Your Facebook Fan Engagement [socialmediaexaminer.com]
SOCIAL MEDIA :: TWITTER
Twitter Opens Self-Serve Ad Platform to 10,000 Small Businesses [adage.com]
3 Twitter Browser Extensions for Better Social Management [socialmediaexaminer.com]
SOCIAL MEDIA :: GOOGLE+
Adding Credentials To Your Google+ Page [marketingland.com]
Google+ Can’t Put Questions about Engagement to Rest [marketingvox.com]
Google+ Brand Pages: 20 of the Best Photo Strips [econsultancy.com]
VIDEO & MEDIA
How To Make Your YouTube Channel Look Professional [youtube.com]
WEB DESIGN
The Website Redesign Process, Part 2: Analysis [searchenginepeople.com]
How to Master the Design of Compelling Calls-to-Action [hubspot.com]
How to become a WordPress Ninja in 15 minutes [seotakeaways.com]
Are You Making These 7 Mistakes with Your About Page? [copyblogger.com]
13 Inspiring Typography Videos [webdesignledger.com]
BUSINESS
Roles & Responsibilities of a Web Marketing Team [seomoz.org]
Social Media for Events – Podcast [sitevisibility.co.uk]
CAREER
Having A Smart Exit Strategy Out of the Wrong Job [kikolani.com]
PRODUCTIVITY
Pat Flynn Asks "How To Hire A Virtual Assistant?" [youtube.com]
EVENTS
Feb. 27-Mar. 1 – eTail West Palm Springs (Palm Desert, CA)
Feb. 28-Mar. 1 – SMX San Jose (San Jose, CA)
Feb. 28-29 – Inbound Marketing Summit (New York, NY)
Feb. 28-29 – LeadsCon (Las Vegas, NV)
Mar. 1 – paidContent (New York, NY)
Mar. 4-9 – eMetrics San Francisco (San Francisco, CA)
Mar. 4-10 – Predictive Analytics World (San Francisco, CA)
Mar. 5-6 – Conversion Conference (San Francisco, CA)
Mar. 5-7 – DemandCon (San Francisco, CA)
Mar. 8-9 – GAUGE (Google Analytics) (San Francisco, CA)
Mar. 9-13 – SXSW Interactive (Austin, TX)
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
Apr. 18-19 – Social Media Strategies Summit (Chicago, IL)
see all event listings: Internet Marketing Conferences 2012
NEW BOOKS
Facebook Marketing For Dummies by John Haydon, Paul Dunay, Richard Krueger 
(aff)
more Internet Marketing books: Best Sellers | New Releases (aff)
INTERVIEWS
Thought Leadership & Influence. Interview with Brian Solis [therisetothetop.com]
How did a company with so much going for it shut down? [mixergy.com]
Repairing iPhones Generates Over $1M In Sales?! [mixergy.com]
An Information Diet for Founders [mixergy.com]
Making Big Sales in a Tough Economy [mixergy.com]
Luck, perseverance and a $35 million exit [foundville.com]
BEHIND-THE-SCENES
Features applied this week:
- Scanned the blogosphere.
- Selected "action" items.
- Ignored fluffy linkbait.
- Grouped into categories.
- Filtered duplicate items
- Shortened some titles.
- Bolded some key words.
- Sorted items by importance.
- Added icons for audio/video.
Featured not applied (yet):
- Icons for post type.
- Pick Of The Week.
- Hot Topic sections.
- Embedded video.
- A lot more audio.
- Publish by Friday.
FEEDBACK
What do you think? What parts of this did you find useful? What is missing?
If someone made your perfect news summary, what would it look like?
About Sean O'Rourke