Welcome to our first wrapup of action-oriented internet marketing news. For marketers in the trenches, from marketers in the trenches. If you’re more obsessed with improving your KPIs than guessing Facebook’s IPO valuation, you’ve come to the right place.
Features applied this week:
- Scanned the blogosphere.
- Selected "action" items.
- Ignored fluffy linkbait.
- Grouped into categories.
- Filtered duplicate items
- Shortened some titles.
- Bolded some key words.
- Sorted items by importance.
- Added icons for audio/video.
Featured not applied (yet):
- Icons for post type.
- Pick Of The Week.
- Hot Topic sections.
- Embedded video.
AFFILIATE
Affiliate Management: how do I find great affiliates [webmasterradio.fm]
ANALYTICS
Google Analytics for the enterprise: perception vs. reality [searchengineland.com]
Customize your standard reports in Google Analytics [analytics.blogspot.com]
New Google Analytics fuels on-site analytics revolution [searchenginejournal.com]
How to track phone calls [webmasterradio.fm]
BLOGGING
How bloggers can create and use white papers [kikolani.com]
Guest post outreach: experiments and data [seomoz.org]
Simple template for a thorough content style guide [hubspot.com]
How a new blog gained $2000 and 800 readers in a day [socialtriggers.com]
E-COMMERCE
E-commerce design trend: the promo strip [econsultancy.com]
How to create marketing offers that don’t fall flat [hubspot.com]
Before & After: the optimization of a flawed landing page [hubspot.com]
How to source products from China, and sell there [practicalecommerce.com]
6 CAPTCHA alternatives to improve conversion [getelastic.com]
Retail arbitrage and FBA: Fulfilled By Amazon [webmasterradio.fm]
EMAIL
Top 10 words you can’t say in an email heading [marketingvox.com]
LOCAL
Google Search changes = opportunity for local biz [searchengineland.com]
Optimizing your local listing on Apple’s Siri [clickz.com]
MOBILE
AdMob to switch to AdWords style CPC auction [marketingland.com]
Marketer’s complete overview to launching mobile apps [hubspot.com]
PPC
Online display ads: killing banner blindness [certifiedknowledge.org]
Improving CTR (includes examples with pictures) [ppchero.com]
Fiction writing for improved PPC performance [ppchero.com]
Win of the Week: +70% CTR for MMA training [boostctr.com]
Should you join PPC campaigns together? [ppc.org]
Paid search ad copy auditing (Whiteboard Friday) [seomoz.org]
Should you bid on clients’ branded keywords [webmasterradio.fm]
PPC :: ADWORDS
Measuring sitelinks from Google AdWords campaigns [lunametrics.com]
PPC :: ADCENTER
Uploading negative keywords into Bing [ppchero.com]
adCenter matches AdWords’ character limit [yahoo.com]
SEO
How to build an advanced keyword analysis report in Excel [seomoz.org]
Find your site’s biggest SEO technical flaws in 60 minutes [seomoz.org]
Building a technical SEO process [seomoz.org]
How to identify and fix Google Panda in 2012 [econsultancy.com]
7 must-have SEO/productivity Chrome Extensions [searchenginejournal.com]
Do this, Not that: SEO content edition [searchenginejournal.com]
SEO 101: social signals and engagement [webmasterradio.fm]
SEO :: GOOGLE
Google search quality improvements for January [insidesearch.blogspot.com]
SEO patent history: Blended & Universal Search [seobythesea.com]
SEO :: BING
Bing testing new search results design [searchengineland.com]
Bing Webmaster Tools adds markup validation tool [bing.com]
SEO :: LINK BUILDING
Beginner’s guide to link prospecting using Google Search [searchenginewatch.com]
Guide to finding linkbuilding targets with social media [searchengineland.com]
Using blekko’s SEO data to evaluate web directories [seomoz.org]
Use existing partnerships to score easy SEO wins [searchenginejournal.com]
9 free tools for link discovery & content creation [searchengineland.com]
How to use free government data for link development [searchenginewatch.com]
Google Panda explained (infographic) [webanalyticsworld.net]
7 steps to make your infographic a success [seomoz.org]
SOCIAL MEDIA
Why you need social media followers who won’t ever buy [hubspot.com]
SOCIAL MEDIA :: FACEBOOK
4 ways to increase your Facebook page visibility [socialmediaexaminer.com]
How AutoCAD retooled its marketing with Facebook [socialmediaexaminer.com]
Facebook deprecating 50+ page insights metrics [searchenginewatch.com]
VIDEO & MEDIA
Set up your YouTube channel for SEO success [seomoz.org]
WEB DESIGN
Why the Daily Mail gets more clicks than you [searchenginepeople.com]
Creating minimalist designs makes you a better designer [webdesignledger.com]
WordPress theme trends for 2012 [smashingmagazine.com]
Upcoming web design & dev conferences for 2012 [smashingmagazine.com]
BUSINESS
The only 4 reasons agencies should do content marketing [convinceandconvert.com]
Questions I would ask if I were marketing your business [mpdailyfix.com]
CAREER
Guide: fast track your digital marketing career [econsultancy.com]
EVENTS
Feb. 13-15 – PubCon Hawaii (Honolulu, HI)
Feb. 13-17 – Internet Retailer Web Design (Orlando, FL)
Feb. 13-17 – Social Media Week (Miami, FL)
Feb. 13-17 – Social Media Week (New York, NY)
Feb. 13-17 – Social Media Week (San Francisco, CA)
Feb. 13-17 – Social Media Week (Washington, DC)
Feb. 27-Mar. 1 – eTail West Palm Springs (Palm Desert, CA)
Feb. 28-Mar. 1 – SMX San Jose (San Jose, CA)
Feb. 28-29 – Inbound Marketing Summit (New York, NY)
Feb. 28-29 – LeadsCon (Las Vegas, NV)
Mar. 1 – paidContent (New York, NY)
Mar. 4-9 – eMetrics San Francisco (San Francisco, CA)
Mar. 4-10 – Predictive Analytics World (San Francisco, CA)
Mar. 5-6 – Conversion Conference (San Francisco, CA)
Mar. 5-7 – DemandCon (San Francisco, CA)
Mar. 8-9 – GAUGE (Google Analytics) (San Francisco, CA)
Mar. 9-13 – SXSW Interactive (Austin, TX)
Mar. 17-21 – AffCon Digital Marketers Cruise (Fort Lauderdale, FL)
Mar. 19-23 – Search Engine Strategies (New York, NY)
Apr. 3-4 – ad:tech San Francisco (San Francisco, CA)
Apr. 3-4 – eM12 (eMarketing Association) (San Francisco, CA)
see all event listings: Internet Marketing Conferences 2012
BOOKS
Pimp My Site: The DIY Guide to SEO by Paula Wynne 
(affiliate)
more Internet Marketing books: Best Sellers | New Releases (affiliate)
INTERVIEWS
Wibiya: a failure becomes a $45 mil company [mixergy.com]
Esoterica: from hand-built servers to major Portugal ISP [mixergy.com]
7 figure biz, teaching baseball pitchers to throw harder [therisetothetop.com]
Udemy: grows to 9k+ courses, $1M+ revenue [foundville.com]
Likeable Media: $100k to $4.7 million in 4 years [foundville.com]
How to buy websites [smartpassiveincome.com]
FEEDBACK
What do you think? What aspects of it do you like? What is missing?
If someone could craft your perfect news summary, what would it look like?
About Sean O'Rourke