Below are direct links to the major search engine advertising programs and several 3rd-party tools for analysis and management.
Search Advertising Platforms
- Advertising platform of the world’s most popular search engine and it’s search and publisher partners.
- Sophisticated targeting options and refined management tools. The standard by which other platforms are judged.
- see more at www.google.com
- Advertising platform for Microsoft’s Bing, some Yahoo, and other distribution partners.
- Has tried to be a “fast follower” of AdWords in many ways, and differentiate in some ways, too.
- see more at bingads.microsoft.com
Reporting & Management
- PPC reporting, monitoring and workflow.
- 45 day free trial, no credit card required.
- Prices start at $60 per month.
- see more at www.swydo.com
- AdWords reporting, data insights and One-Click OptimizationsTM.
- 14 day free trial, no credit card required.
- Prices start at $129 per month.
- see more at www.optmyzr.com
- PPC software, free graders, managed services and agency solutions.
- Free trial for an unspecified amount of time.
- Prices start at $279 per month for a 6 month plan.
- see more at www.wordstream.com
- PPC and SEO reporting tool for agencies.
- 30 day free trial is offered after a demo.
- Website does not mention pricing.
- see more at www.ninjacatppc.com