Below is an outline of the email marketing services and tools in the digital marketing tools index.

Click on the link below each section for a page with more detail.

see also: 2016 email marketing service prices.

Email Marketing Software Services

AWeber – popular with many digital marketing bloggers. Many people have created how-to videos.
Constant Contact – offers options for start up and design services your own personal marketing manager, or full service email marketing.
Campaigner – focus on email automation. Segmentation, split testing, email workflows, more.
ActiveCampaign – integration of email marketing, marketing automation and CRM sales & automation.
Benchmark Email – company also has an event management tool. Available in 9 languages, offices in 15 countries.
Emma, Inc. – plans include professional, agency, franchise, university and non-profit.
GetResponse – modern features and attractive UI. Landing page creator. Form builder.
iContact – offers options for design services, and campaign management & advisory services.
InfusionSoft – multi-faceted small business system with contact management, CRM, marketing automation, e-commerce.
Mailchimp – well-known for their Entrepreneur plan: send 12,000 emails to 2,000 subscribers for free.
Pinpointe – extra focus on mid-size companies, especially business-to-business “B2B” companies.

Transactional Email Service Providers

SendInBlue – transactional emails, email marketing campaigns, and SMS messages all in one platform.
Mailjet – email marketing & SMTP relay (transactional email) all-in-one solution.
Mandrill – developed by MailChimp (and integrates with them for marketing emails).
SendGrid – transactional and marketing email through one platform.
Mailgun (by Rackspace) – by hosting company Rackspace, transactional email service for developers.
Postmark – transactional email service.

Email Lead Capture Tools

OptinMonster – cross-platform tool to build a variety of opt-in forms.
Thrive Leads – WordPress plugin to build a variety of opt-in forms.
Bloom – WordPress plugin to build a variety of opt-in forms, part of Elegant Themes.
Pippity – WordPress plugin to build op-in popup forms.
SumoMe – cross-platform tools for email capture, plus other website functionality.
Bounce Exchange – cross-platform tool with a focus on “exit intent” technology.
PopUp Domination – cross-platform tool to build a variety of opt-in forms.

Code Testing & Improvement

Litmus – $ – get instant previews in 40+ email clients, plus spam filter tests and email analytics on higher plans.
EmailonAcid – $ – test emails against 45 email clients and 24 spam filters and 72 blacklists, plus email analytics on higher plans.
EmailReach – $ – claims to be end-to-end solution: email preview, content assessment and black list check, real-time list hygiene. – free – basic tool, test your HTML emails before sending them.
Litmus Scope – free – code inspector makes it easier to view email source code.
HTML to Text Email Converter – free – paste your email’s HTML and get a text version that’s ready to send (from Mailchimp).

More Spam Checking – many free / some paid – check DNS MX records, check IP or domain vs. email blacklists, more.
Spam Check – free – Instantly check the SpamAssassin score of your email messages (from Postmark).

Content Testing & Improvement

Touchstone “Subject Line Gold” – free / $ – simulate your subject line vs. your list, also compare vs. Touchstone’s database.
Email Booster – $ – suite of checks to improve open rates and click-through rates.
Hemingway Editor – free web / paid desktop – “Hemingway App makes your writing bold and clear.”
Cliche Finder – free – paste your text and this will highlight the cliches.

List Cleaning / Validation

BriteVerify – real-time email validation with an emphasis on easy-of-use.
NeverBounce – real-time email verification and email cleaning services. – real time API, libraries for Node.js, PHP, Python, and Ruby. – email quality monitoring, one-time tuneup, or monthly subscription.
TowerData – validation + intelligence. Get data on 80% of U.S. email addresses for a better segmented list.

Email Outreach Tools

Email Hunter – enter a domain name to search for email addresses.
FindAnyEmail – you must enter a domain name, plus a first and last name.

Other Tools & Services

Notablist – paid – search and monitor email newsletters.
Email Client Market Share – free – top 10 email clients, per Litmus Email Analytics.
Email Marketing ROI Calculator – free – interactive online calculator.
A/B Split and Multivariate Test Duration Calculator – free – find out how long to run your test.
IsValid – free – quantify the results of A/B tests with pretty visuals.

Forums & Hangouts

/r/EmailMarketing/ – largest email marketing subreddit at Reddit.
Quora: Email Marketing – the main web design topic at this large Q&A site.


Ask Me About Email Marketing – AWeber answers questions from listeners.
Drop Dead Copy – interviews about email marketing and other biz topics.

Industry Blogs

emailmonday – blog by email marketing consultant Jordie van Rijn.
BE RELEVANT – blog of email marketing consultant Tamara Gielen.
WhatCounts blog – blog by full-service email agency WhatCounts.
Litmus blog
Email on Acid blog
Aweber blog
Campaign Monitor blog
Constant Contact blog
Emma blog
Get Response blog
Mailigen blog
Pinpointe blog
Return Path blog
Salesforce Marketing Cloud
Vero blog
Vertical Response blog

YouTube Channels

Aweber –  some Aweber-specific, also email marketing quick tips and business advice.
Constant Contact – quick tips on email marketing and social media.
Get Response – some Get Response-specific, some general email marketing content.

Courses & Education

MarketingProfs University – Email Marketing Master Course
Udemy – Email Marketing Courses (various)
Market Motive – Email Marketing Certification Course
Online Marketing Institute – Email Marketing Courses
MECLABS – Email Messaging Online Course
Marketing Association – eMA’s Advanced eMail Marketing Online eCourse


Email Evolution Conference – one event in New Orleans, LA, USA.
Email Innovation Summit – one event in Las Vegas, NV, USA.
Email Insider Summit (US) / Email Insider Summit Europe – one event each.

more detail: Digital Marketing Conference Calendar