Below is an outline of the email marketing services and tools in the digital marketing tools index.
Click on the link below each section for a page with more detail.
We just released the ultimate reference for 2016 email marketing service prices.
Email Marketing Software Services
AWeber – popular with many digital marketing bloggers. Many people have created how-to videos.
Constant Contact – offers options for start up and design services your own personal marketing manager, or full service email marketing.
Campaigner – focus on email automation. Segmentation, split testing, email workflows, more.
ActiveCampaign – integration of email marketing, marketing automation and CRM sales & automation.
Benchmark Email – company also has an event management tool. Available in 9 languages, offices in 15 countries.
Emma, Inc. – plans include professional, agency, franchise, university and non-profit.
GetResponse – modern features and attractive UI. Landing page creator. Form builder.
iContact – offers options for design services, and campaign management & advisory services.
InfusionSoft – multi-faceted small business system with contact management, CRM, marketing automation, e-commerce.
Mailchimp – well-known for their Entrepreneur plan: send 12,000 emails to 2,000 subscribers for free.
Pinpointe – extra focus on mid-size companies, especially business-to-business “B2B” companies.
more detail: Email Marketing Software Services
Transactional Email Service Providers
SendInBlue – transactional emails, email marketing campaigns, and SMS messages all in one platform.
Mailjet – email marketing & SMTP relay (transactional email) all-in-one solution.
Mandrill – developed by MailChimp (and integrates with them for marketing emails).
SendGrid – transactional and marketing email through one platform.
Mailgun (by Rackspace) – by hosting company Rackspace, transactional email service for developers.
Postmark – transactional email service.
more detail: Transactional Email Service Providers
Email Lead Capture Tools
OptinMonster – cross-platform tool to build a variety of opt-in forms.
Thrive Leads – WordPress plugin to build a variety of opt-in forms.
Bloom – WordPress plugin to build a variety of opt-in forms, part of Elegant Themes.
Pippity – WordPress plugin to build op-in popup forms.
SumoMe – cross-platform tools for email capture, plus other website functionality.
Bounce Exchange – cross-platform tool with a focus on “exit intent” technology.
PopUp Domination – cross-platform tool to build a variety of opt-in forms.
Code Testing & Improvement
Litmus – $ – get instant previews in 40+ email clients, plus spam filter tests and email analytics on higher plans.
EmailonAcid – $ – test emails against 45 email clients and 24 spam filters and 72 blacklists, plus email analytics on higher plans.
EmailReach – $ – claims to be end-to-end solution: email preview, content assessment and black list check, real-time list hygiene.
PutsMail.com – free – basic tool, test your HTML emails before sending them.
Litmus Scope – free – code inspector makes it easier to view email source code.
HTML to Text Email Converter – free – paste your email’s HTML and get a text version that’s ready to send (from Mailchimp).
More Spam Checking
mxtoolbox.com – many free / some paid – check DNS MX records, check IP or domain vs. email blacklists, more.
Spam Check – free – Instantly check the SpamAssassin score of your email messages (from Postmark).
Content Testing & Improvement
Touchstone “Subject Line Gold” – free / $ – simulate your subject line vs. your list, also compare vs. Touchstone’s database.
Email Booster – $ – suite of checks to improve open rates and click-through rates.
Hemingway Editor – free web / paid desktop – “Hemingway App makes your writing bold and clear.”
Cliche Finder – free – paste your text and this will highlight the cliches.
List Cleaning / Validation
BriteVerify – real-time email validation with an emphasis on easy-of-use.
NeverBounce – real-time email verification and email cleaning services.
Kickbox.io – real time API, libraries for Node.js, PHP, Python, and Ruby.
DataValidation.com – email quality monitoring, one-time tuneup, or monthly subscription.
TowerData – validation + intelligence. Get data on 80% of U.S. email addresses for a better segmented list.
Email Outreach Tools
Other Tools & Services
Notablist – paid – search and monitor email newsletters.
Email Client Market Share – free – top 10 email clients, per Litmus Email Analytics.
Email Marketing ROI Calculator – free – interactive online calculator.
A/B Split and Multivariate Test Duration Calculator – free – find out how long to run your test.
IsValid – free – quantify the results of A/B tests with pretty visuals.
more detail: Email Marketing Courses
Forums & Hangouts
emailmonday – blog by email marketing consultant Jordie van Rijn.
BE RELEVANT – blog of email marketing consultant Tamara Gielen.
WhatCounts blog – blog by full-service email agency WhatCounts.
Email on Acid blog
Campaign Monitor blog
Constant Contact blog
Get Response blog
Return Path blog
Salesforce Marketing Cloud
Vertical Response blog
Aweber – some Aweber-specific, also email marketing quick tips and business advice.
Constant Contact – quick tips on email marketing and social media.
Get Response – some Get Response-specific, some general email marketing content.
Courses & Education
MarketingProfs University – Email Marketing Master Course
Udemy – Email Marketing Courses (various)
Market Motive – Email Marketing Certification Course
Online Marketing Institute – Email Marketing Courses
MECLABS – Email Messaging Online Course
Marketing Association – eMA’s Advanced eMail Marketing Online eCourse
more detail: Digital Marketing Conference Calendar