SEO Agency Tools Price Comparison 2015

What SEO tools are the best for an agency? How can you get the most features with the least overlap? How much do these tools cost, apples to apples?

The first two questions are outside the scope of this post at this time, but we’ll begin by tackling the pricing issue. Even then, it’s like trying to herd cats. Instead of trying to compare all of the features at once, we’ll compare the prices by several key features in isolation.

SEO Service Pricing Tiers

Below is the high-level pricing information for popular SEO agency tools.

note – plans within columns are not directly comparable across companies. The features and limitations are different. This is just a way to view all of the pricing tiers at the same time.

Name Free Trial? “Starter” “Pro” “Agency” “Enterprise”
Advanced Web Ranking 30 days $199
lifetime
$399
lifetime
$799
lifetime
from $2999
lifetime
Ahrefs free plan $79 $179 $499 $1299
Authority Labs 30 days $24 – $49 $99 – $225 from $450
Cognitive SEO 14 days $99 $199 $499 from $999
Majestic $79 $170 $400 $800 – $1600
Moz 30 days $99 $149 $249 $599 – $4000
Positionly 14 days $19 $49 $99 custom
Raven Tools 30 days $99 $249
SEMrush $69 $149 $549
SpyFu $79 $139 $999
Web CEO free plan $99 $199 $499

Price per Sites / Projects

One easy way to start is by looking at the prices per sites tracked. In the chart below, we started by plotting all the dots for the plans described on the websites. Then, we filled in the points in between the stated plans. This helps to give a little more accurate picture of what happens in reality.

For example, a company may offer 25 sites for $50 ($2.00 per site) and 50 sites for $100 ($2.00 per site). But if you have 30 sites, you need to upgrade to the $99 plan, where your cost will be $3.30 per site. If we had more points filled in on the X axis, you would see the lines overall sloping down, but with little spikes up after you upgrade to a new plan.

In the chart below, you can find all the plans that meet your requirements for # of sites.

Name Sites or
Projects
Price $ per Site
or Project
Plan White Label
Reporting
Positionly 5 $19 $3.80 Bronze Yes
SEMrush 5 $69 $13.80 Pro No
Moz 5 $99 $19.80 Standard No
Web CEO 5 $99 $19.80 Startup Yes
Positionly 10 $49 $4.90 Silver Yes
Moz 10 $149 $14.90 Medium Yes
Cognitive SEO 25 $99 $3.96 Professional Yes
Web CEO 25 $199 $7.96 Corporate Yes
Moz 25 $249 $9.96 Large Yes
Positionly 30 $99 $3.30 Gold Yes
Authority Labs 50 $49 $0.98 Plus No
SEMrush 50 $149 $2.98 Guru Yes
Web CEO 50 $499 $9.98 Agency Fixed Yes
Cognitive SEO 50 $199 $3.98 Premium Yes
Authority Labs 100 $99 $0.99 Pro Yes
Cognitive SEO 100 $499 $4.99 Elite Yes
Moz 100 $599 $5.99 Premium Yes
Authority Labs 300 $225 $0.75 Pro Plus Yes
Raven Tools unlimited $99 n/a Pro Yes
Raven Tools unlimited $249 n/a Agency Yes
Authority Labs unlimited from $450 n/a Enterprise Yes
SEMrush unlimited $549 n/a Business Yes
Cognitive SEO unlimited from $999 n/a Build Your Plan Yes
Moz unlimited $4000 n/a Enterprise Yes
Web CEO unlimited custom n/a Agency Unlimited Yes

Price per Keyword Tracked

Below are the prices per a very popular feature, keyword tracking.

In the chart below, you can see the price-per-keyword starts out much higher in the basic plans, and there is a lot of variation in the price differences. At the middle-level plans, things start to settle down, with lower costs and smaller differences. By the higher-level plans, prices have flattened out at $0.08 to $0.11 per keyword per month, when used at capacity.

As with the “price per site tracked” graph above, if all the “in-between” dots were added and connected, there would be peaks and valleys due to the different utilization rates.

In the chart below, you can find all the plans that meet your requirements for # of keywords.

Name Keywords
Tracked
Price $ per
Keyword
Plan White Label
Reporting
Positionly 70 $19 $0.27 Bronze Yes
Web CEO 200 $99 $0.50 Startup Yes
Authority Labs 250 $49 $0.20 Plus No
Positionly 300 $49 $0.16 Silver Yes
Moz 300 $99 $0.33 Standard No
SEMrush 500 $69 $0.14 Pro No
Cognitive SEO 500 $99 $0.20 Professional Yes
Web CEO 500 $199 $0.40 Corporate Yes
Moz 750 $149 $0.20 Medium Yes
Authority Labs 1,000 $99 $0.10 Pro Yes
Positionly 1,100 $99 $0.09 Gold Yes
SEMrush 1,500 $149 $0.10 Guru Yes
Cognitive SEO 1,500 $199 $0.13 Premium Yes
Moz 1,900 $249 $0.13 Large Yes
Web CEO 2,000 $499 $0.25 Agency Fixed Yes
Authority Labs 2,500 $225 $0.09 Pro Plus Yes
Cognitive SEO 4,500 $499 $0.11 Elite Yes
Authority Labs 5,000+ from $450 $0.09 Enterprise Yes
SEMrush 6,000 $549 $0.09 Business Yes
Moz 7,500 $599 $0.08 Premium Yes
Moz 49,000 $4000 $0.08 Enterprise Yes
Cognitive SEO from $999 n/a Build Your Plan Yes
Web CEO ($0.004 per query) custom n/a Agency Unlimited Yes

Summary

This was a first attempt to gather and line up the pricing information for popular SEO agency tools. For now, you’ll need to analyze the other features, and probably break open an spreadsheet. In the future, we hope to revisit this topic with a wider scope: analyzing the quantity and quality of more features, and how you can combine these tools efficiently for a complete feature set.

About Sean ORourke 32 Articles
Sean is the owner and primary author of marketingterms.com. He also provides no-nonsense digital marketing consulting as the owner of Cleanup Interactive.