Below are all the notable resources we could find for Social Media Specialist salaries, making this the most complete way to research salary information for popular digital marketing jobs. The listings include the top-line salary number plus additional features at each site. By combining all the data points and personalization features, you can get a much better idea of your potential salary.

Analysis

Social Media Specialist has a good amount of salary information from several sources. Of the popular digital marketing jobs we identified, Social Media Specialist is on the lower end of the pay scale, with only the various “Coordinator” jobs being lower. Comparing salaries on the sites that had all the relevant jobs, Social Media Specialists typically earned $5K-$10K+ less than Social Media Strategists and Social Media Managers.

Tips

If you go searching for additional salary information or job listings, keep in mind these search tips:
– On some sites you may need to use quotes (exact match) to find exactly what you are looking for.
– On others, you may need to type Social Media, and wait for auto-suggest to offer synonymous or related job titles.

Salary

MT weighted average salary: $50,609 (more info)

Resources

Average $40.9K for “Social Media Specialist” as of Nov 2014.
Amazing site. Very detailed. Includes a large sample size, plus these features:
Compensation Breakdown – salary, bonus, profit sharing, commission.
Salary Range – includes figures for the top and bottom 10% of the range.
Geographic Differences – average in popular cities vs. national average.
– Experience Levels – late-career, experienced, mid-career, entry-level.
Desired Skills – that affect salaries for this position.
Job Satisfaction – average rating based on user votes.
Gender Stats – percentage of women vs. men in the field.
payscale.com

Average $51K for “Social Media Specialist” as of Nov 2014.
Helpful site. Key features:
Salary History – chart of salary history of the last 2 years!
Geographic Search – search salaries in any city, not just a select few.
indeed.com

Average $41.6K for “Social Media Specialist” as of Nov 2014.
Helpful site. Key feature:
Salary Reports by Company – look for companies similar to what you want.
note: sign up for the site to see some of the advanced salary features.
glassdoor.com

Average $49K for “Social Media Specialist” as of Nov 2014.
Average $45K for “Social Media Marketing Specialist” as of Nov 2014.

Interesting site. Key features:
Salary Reports by Company – look for companies similar to what you want.
– User Comments – some workers talk about or explain their salary level.
careerbliss.com

$53.5K to $75.5K for “Social Media Specialist” as of 2015
$52.25K to $73.5K for “Social Media Specialist” as of 2014

Detailed salary guide report available as a PDF.
– Salary Calculator – site also lets you customize based on job title and location.
note: salaries in interactive start on page 11 of the 2015 report.
note: multiplier for adjusting salaries by city is on page 12 of the 2015.
roberthalf.com

Average $55K for “Social Media Specialist” as of Nov 2014.
Possible useful site. Appears to be a calculation of job listings that have salary info and the search phrase.
simplyhired.com

(UK) £26K = $41K for “Social Media Executive” as of 2014.
Amazing report! Interesting even if you are not in the UK.
– The special section on Digital begins on page 68.
fivetengroup.com

(UK) Average £25K to 26K = $39K to 40.7K for “Social Media Executive” as of 2014.
– Includes average, range of low and high, and average day rate.
– Includes salary differences by region.
michaelpage.co.uk

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