Below are all the notable resources we could find for Social Media Manager salaries, making this the most complete way to research salary information for popular digital marketing jobs. The listings include the top-line salary number plus additional features at each site. By combining all the data points and personalization features, you can get a much better idea of your potential salary.

Analysis

Social Media Manager has as much salary information as any other digital marketing job. This is not surprising, because it also appears to be the most popular digital marketing job title. In fact, an exact-match job-title search on LinkedIn showed more than twice as many Social Media Managers as the next most popular position, Digital Marketing Manager* (which included several variations… Digital / Web / Online / Internet + Marketing Manager). Considering how widespread this job title is — which presumably includes many smaller companies and people with less years of experience — the salary.com figure looks like a suspicious outlier. Compare that to a site like careerbliss.com which in late-2014 had 80 user-submitted salaries and none of them over $100K. We have listed many salary resources below and noted the major features of each one, so you can try to find the most comparable numbers for your specific situation.

Tips

If you go searching for additional salary information or job listings, keep in mind these search tips:
– On some sites you may need to use quotes (exact match) to find exactly what you are looking for.
– For this job, word order can be an issue, i.e. Social Media Manager and Manager of Social Media.

Salary

MT weighted average salary: $64,798 (more info)

Resources

Average $45.3K for “Social Media Manager” as of Nov 2014.
Amazing site. Very detailed. Includes a large sample size, plus these features:
Compensation Breakdown – salary, bonus, profit sharing, commission.
Salary Range – includes figures for the top and bottom 10% of the range.
Geographic Differences – average in popular cities vs. national average.
– Experience Levels – late-career, experienced, mid-career, entry-level.
Desired Skills – that affect salaries for this position.
Job Satisfaction – average rating based on user votes.
Gender Stats – percentage of women vs. men in the field.
payscale.com

Average $104.8K for “Social Media Marketing Manager” as of Nov 2014.
Very useful site. Very detailed. Includes the following features:
Compensation Breakdown – salary, bonus, benefits.
Projected Salary – based on “About the job” and “About You”.
Methodology Info – easy-to-find info on how they operate.
(optional) Premium Report – personal salary report available for purchase.
salary.com

Average $53K for “Social Media Manager” as of Nov 2014.
Helpful site. Key features:
Salary History – chart of salary history of the last 2 years!
Geographic Search – search salaries in any city, not just a select few.
indeed.com

Average $51.6K for “Social Media Manager” as of Nov 2014.
Helpful site. Key feature:
Salary Reports by Company – look for companies similar to what you want.
note: sign up for the site to see some of the advanced salary features.
glassdoor.com

Average $50K for “Social Media Manager” as of Nov 2014.
Average $61K for “Social Media Marketing Manager” as of Nov 2014.

Interesting site. Key features:
Salary Reports by Company – look for companies similar to what you want.
– User Comments – some workers talk about or explain their salary level.
careerbliss.com

$67K to $93K for “Social Media Manager” as of 2015
$65K to $90.75K for “Social Media Manager” as of 2014

Detailed salary guide report available as a PDF.
– Salary Calculator – site also lets you customize based on job title and location.
note: salaries in interactive start on page 11 of the 2015 report.
note: multiplier for adjusting salaries by city is on page 12 of the 2015.
note: multiplier for adjusting salaries by city is on page 12 of the 2015.
roberthalf.com

Average $57K for “Social Media Manager” as of Nov 2014.
Possible useful site. Appears to be a calculation of job listings that have salary info and the search phrase.
simplyhired.com

Medium $76.9K for “Social Media Manager” as of 2013.
Salary guide from Crandall Associates, a recruiter of direct and digital marketing professionals. For more current salary data, updated annually by Crandall Associates, click here.
crandallassociates.com

(UK) £30K – 55K = $47K – 86K for “Social Media Manager” as of July 2013.
(UK) £30K – 50K = $47K – 78K  for “Social Media Manager” as of 2012.

Good looking site for the UK.
– Enter your name and email here to get free access to the 2014 salary survey.
cranberrypanda.co.uk

(UK) £41K = $64K for “Social Media Manager” as of 2014.
Amazing report! Interesting even if you are not in the UK.
– The special section on Digital begins on page 68.
fivetengroup.com

(UK) Average £30K to 35K = $47K to 55K for “Social Media Manager” as of 2014.
– Includes average, range of low and high, and average day rate.
– Includes salary differences by region.
michaelpage.co.uk

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