These are the main tools that power the main activities at marketingterms.com.

Some links may pay a commission on sales (at no extra cost to you, of course), but nothing gets on this list without providing moments of joy. disclosure

Hosting

We recent moved here for the good multi-site plans. Good times so far with support and the dashboard.
wpengine.com

Publishing

Hopefully this seems obvious, but WordPress is a truly incredible platform.
wordpress.org

The opposite of most theme shops, MH makes a limited number of highly refined, well-supported magazine themes.
mhthemes.com

Visual page builders are a huge trend in WordPress. This seems like the early leader with developer love and a vibrant ecosystem.
wpbeaverbuilder.com

Speaking of the Beaver Building ecosystem, this is a no-brainer addition. Sharply designed modules for common website functions.
ultimatebeaver.com

Email

That free plan for up to 2000 subscribers is catchy, although the paid plans are a decent upgrade for the automation features.
mailchimp.com

Thrive Leads is a WordPress plugin with a variety of opt-in forms that you can A/B and optimize to your heart's content.
thrivethemes.com/leads

Analytics

Everyone installs this, but try to see it as a new tool. There is always more to do and accomplish with GA.
google.com/analytics

resources-hotjar

This is quickly becoming a must-install just like Google Analytics. The free plan is actually useful.
hotjar.com

SEO / PPC

The secret weapon. SpyFu is an absolute beast for competitive intelligence (spend, keywords, more).
spyfu.com