Internet Marketing Textbooks
From the List of Internet Marketing Courses:
The following list of Internet marketing textbooks was compiled using the list of Internet marketing courses from the Internet marketing education section of Marketing Terms.com. Textbooks are listed in order of most popular to least popular, based on the sampling of e-marketing syllabi on the World Wide Web.
E-Marketing 2nd Ed. (2001)
by Strauss and Frost. Prentice Hall. ISBN: 0-130-32264-4
(formerly called Marketing on the Internet in its 1st edition)
Publisher's Page, Amazon.com Page
Principles of Internet Marketing (2000)
by Ward Hanson. South-Western Pub. ISBN 0-538-87573-9
Publisher's Page, Amazon.com Page
Strategic Electronic Marketing (2001)
by Brad Kleindl. South-Western Pub. ISBN: 0-324-01319-1
Publisher's Page, Amazon.com Page
Internet Marketing, 3rd Ed. (2000)
by Charles Hofacker. John Wiley & Sons. ISBN: 0-471-39051-8
Publisher's Page, Amazon.com Page
Advertising on the Internet, 2nd Ed. (1999)
by Zeff and Aronson. John Wily & Sons. ISBN: 0-471-34404-4
Publisher's Page, Amazon.com Page
Customers.com (1998)
by Patricia Seybold. Times Books. ISBN: 0-812-93037-1
Publisher's Page, Amazon.com Page
Marketing and the Internet (2001)
by Eloise Coupey. Prentice Hall. ISBN: 0-130-16975-7
Publisher's Page, Amazon.com Page
E-Commerce (2001)
by Rayport and Jaworski. McGraw-Hill HE. ISBN: 0-072-46521-2
Publisher's Page, Amazon.com Page
The Internet Marketing Plan, 2nd Ed. (2000)
by Kim Bayne. John Wiley & Sons. ISBN: 0-471-35598-4
Publisher's Page, Amazon.com Page
Internet Marketing (2000)
by Paul Richardson. McGraw-Hill HE. ISBN: 0-072-42793-0
Publisher's Page, Amazon.com Page
Electronic Marketing (2000)
by Reedy, et all. Harcourt College Pub. Pub. ISBN: 0-030-21107-7
Publisher's Page, Amazon.com Page
Strategic Marketing for a Digital Age (1998)
by Bill Bishop. McGraw-Hill NTC / AMA. ISBN: 0-844-23441-9
Publisher's Page, Amazon.com Page
Webonomics (1998)
by Evan Schwartz. Broadway Books. ISBN: 0-553-06172-0
Publisher's Page, Amazon.com Page
E-Commerce Management (2002)
by Sandeep Krishnamurthy, South-Western Pub. ISBN: 0-324-15252-3
Publisher's Page, Amazon.com Page
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