This is a subset of our complete list of digital marketing degrees and certificate programs at traditional universities and colleges in the United States.

This is the list that only includes Master’s programs with either a primary focus or a concentration / emphasis in digital marketing or related topics. It includes direct links, whenever possible, to the curriculum and course information for these programs. It also makes mention of the courses related to internet marketing, social media marketing, e-commerce or e-business.

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Colorado

University of Denver
Master of Science (MS) in Marketing
Pick from 6 tracks, including Digital Marketing
digital marketing courses:

  • Introduction to Digital Marketing
  • Mobile Marketing
  • Search Engine Marketing: Google Analytics & AdWords
  • Social Media Marketing

Connecticut

Sacred Heart University
M.S. in Digital Marketing
digital marketing courses:

  • Digital Marketing
  • Marketing Analytics
  • Applied Topics in Digital Marketing
  • Capstone Thesis in Digital Marketing OR Capstone Project in Digital Marketing

District of Columbia (DC)

George Washington University
MBA Concentration – Marketing Communications & Digital Marketing
digital marketing courses:

  • Electronic Marketing
  • Web Analytics & Online Advertising
  • Social Network Analytics
  • more…

Illinois

Lewis University
MBA – Concentration in Social Media Marketing
digital marketing courses:

  • Social Media Marketing
  • Social Media Analytics
  • Social Media Strategies
  • Search Engine Optimization Methods

New Jersey

Rutgers University
Mini-MBA: Digital Marketing
digital marketing courses:

  • Digital Marketing Strategy
  • Search Engine Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Content Marketing Strategies and Tactics
  • Personalized Digital Experiences
  • Web Analytics and ROI for Better Decision Making
  • Crisis Management and Legal Landmines in Digital Marketing
  • Gamification for Digital Marketing
  • UX and Marketing
  • Online Customer Acquisition
  • Transforming Your Digital Marketing

Tennessee

Eastern Tennessee State University
Digital Marketing, M.S.
digital marketing courses:

  • Social Media and the Brand
  • Digital Marketing Research
  • E-Commerce Marketing/Direct Marketing (B2C)
  • Consumer Behavior in the Online Environment
  • B2B Digital Marketing
  • Web Analytics
  • Business Analytics, Data Visualization and Online Metrics
  • Search Marketing
  • Digital Marketing Strategy
  • Digital Marketing Strategic Experience

Unknown

The following listings no longer lead to their original content. Are the programs gone, or are they simply moved and their web administrators need help with technical SEO? If anyone associated with these universities has information to contribute, please use the correct your listing form.

California

Santa Clara University
MBA, Concentration in Digital Marketing and E-Commerce
digital marketing courses:

  • Internet Marketing & eCommerce
  • Social Media Marketing
  • Mobile Marketing and mCommerce

Michigan

Eastern Michigan University
MBA with Specialization in E-Business
digital marketing courses:

  • Digital Marketing
  • E-Business Strategy
  • E-Commerce Law
  • Accounting for E-Commerce

New York

Pace University
Social Media and Mobile Marketing MS Program
digital marketing courses:

  • Social Media and Mobile Marketing Strategies
  • Foundations of Social and Mobile Technologies
  • Digital Marketing
  • Interactive and Direct Marketing

See ALL Marketing Degree Programs in the US