The weekly roundup continues, as we go beyond the news to see what else is happening in the digital marketing world.
Hopefully the embeds are working smoother this week. I think last week was a little slower due to one slow embed source. YouTube and Stitcher seem like the best bets, so far. If not, I could always do less embed and more links, but prefer to keep the instant gratification.
note - clicking off the page will reset your place in videos/podcasts, remember to control+click.
A mix of things I've watched, skimmed, or want to remember for later.
12 Trends in Web Design for Designers and Entrepreneurs - Philip VanDusen
How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% - PPCHeroBlog
Freelancers Forum: How To Find Freelance Clients - Search Engine Journal
This week's featured channel is Moz, publisher of the popular Whiteboard Friday series with Rand Fishkin. This is a great resource to refine your overall framework of understanding in areas like SEO, content and marketing.
It's also a good reminder for me to listen to more YouTube channels as if they were podcasts, since I make so much more time for podcasts and miss out on some great video content.
Why It's a Bad Idea to Only Create Content for Your Specific Target Audience
Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore
When and How to Listen to Google's Public Statements About SEO
Managing the Tensions & Tradeoffs Between UX & SEO
Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?
more: all channels
Everything You Didn't Know About Google Analytics with Tom Capper - SiteVisibility
First time listening to this podcast. If you deal with Google Analytics, there's a good chance this could could clear up a few misunderstandings. -S
The Art of Giving Gifts with John Ruhlin - Smart Passive Income
Only listened to this because I was hurrying into the car and it was the next episode in my feed, but it turned out to be interesting and enjoyable. -S
Moving your business up channel with Josh Strebel of Pagely - Matt Report
Probably more interesting to businesses in the WordPress ecosystem.-S
Not marketing related, but the amazingly talented Aisha Tyler called an end to Girl on Guy, the podcast that set the standard for long-form biographical interviews. It has been my most consistent audio companion while late-night grinding on ambitious projects. Aisha, you will be missed!
Episodes past the last 10 or so are behind a paywall. If you get even a fraction of the energy I've received from this show over the years, it's worth it. Where else are you going to hear interviews with Lemmy Kilmister, LL Cool J, Laila Ali, David Benioff, Rick Fox, Dana White, Gabrielle Reece and Chris Rock? At least browse the archives, it's impressive.
more: all podcasts
"LeadsBridge is an automation tool that allows advertisers to automate, grow and scale their Lead Generation strategy with Facebook Lead Ads. LeadsBridge serves as the connection from Facebook Lead Ads to your CRM or email marketing system."
more: all deals
A small teaser from the upcoming WordPress Plugins: Ultimate List. 🔥 🔥 🔥
Beaver Builder - $ - many developers favor it for the relatively clean code.
Page Builder by SiteOrigin - free/$ - enhanced builder with SiteOrigin Premium.
Visual Composer - $ - sold on an individual site basis (no quantity discounts).
MotoPress Content Editor - $ - plans for 1, 5, or an unlimited amount of sites.
Editus - $ - plans for 3, 5 or an unlimited amount of sites.
The Divi Builder - $ - available as part of the theme/plugin club at Elegant Themes.
Themify Builder - $ - available as standalone plugin or as part of any Themify themes.
Live Composer - free - no shortcodes left if deactivated.
default editor +
TinyMCE Advanced - free - extends and enhances the WordPress editor toolbar.
No matter what else you use, I cannot recommend this free plugin enough! -S
Black Studio TinyMCE Widget - free - format widget content just like posts/pages.
more: all tools
Selected threads at top industry communities.
Reddit (various) - Bill Slawski's Hardest SEO Quiz - 2017 Edition
If you want more conventional news, here are some of the best resources.
Marketing Day - daily recap of digital marketing news, from Marketing Land.
SearchCap - daily recap of search engine news, from Search Engine Land.
Online Marketing News - weekly videos on digital marketing news from TopRank.
Social Media Cluster Facts - weekly videos on social media news from Aimclear.
Search Forum Recap - daily recap of the webmaster forums from Barry Schwartz.