Welcome to the 2nd digital marketing weekly roundup.
This is not just the news. News is like a base level in Maslow's hierarchy of digital marketing needs. Yes, you need to stay informed, and there are links to several great news sources. But podcasts, videos, books and conferences are also key for professional development.
note - clicking off the page will reset your place in videos/podcasts, remember to control+click.
The conference calendar got a FULL refresh this week.
- Filled in finalized dates, updated changed ones.
- Filled in finalized prices, updated changed ones.
- Added new conferences, deleted cancelled ones.
- If a conference list is not regularly updated, it gets out-of-date quickly!
I also added a list of marketing-related subreddits, sorted by subscribers.
more: new posts
Whew! Made it to the second weekly roundup. Is it too early to feel like I'm establishing a rhythm? In any event, it's nice to be done with the concurrent redesign and hosting move.
I shook up some sections this week, and I'll keep experimenting in the coming weeks. The end goal here is to efficiently pass along the best of what I read, see and hear each week.
After making the case that there's more to being informed than just chasing the news, I'll take a moment to remind everything that you can (quite conveniently) get to a lot of news from here. 😉 Here are two of the sources that are linked from the end of every roundup.
Rand Fishkin "How To Keep Up With Google"
Peep Laja "How to Figure Out What Really Makes Your Website Work For You"
Mari Smith - "How To Radically Improve Your Facebook Reach, ROI, & Results"
Scott Meyer "Own Your Niche: An Agency Content Model"
Blair Enns "Price the Client, Not the Job"
more: all channels
Instead of just what's new, we're going with a conference theme for this week's podcasts.
Smart Passive Income - Tips and Tricks for Getting the Most Out of Conferences You Attend
EcommerceFuel - How to Get the Most Out of a Conference
The Startup Chat - How to Build Your Personal Network... Without Networking
Ask Pat is one of the podcasts from super-transparent marketer Pat Flynn, with a short episode every day answering a listener's question. Pat is a very polished podcaster, with 770+ episodes of Ask Pat, plus the longer-form podcast for Smart Passive Income.
AskPat #579: How Do I Expand My Professional Network?
AAskPat #54: I'm New To Conferences. How Do I Determine Which One To Attend?
AskPat #173: I'm Going To My First Conference. How Can I Make The Most Of It?
AskPat #638: What Are Your Favorite Live Events and Conferences?
more: all podcasts
The conferences that got clicked the most on the conference calendar page in December...
- 321 clicks - Napa Summit - Napa Valley, CA - Mar 30-31
- 191 clicks - Digital Marketing Innovation Summit - New York, NY - Mar 21-22
- 159 clicks - Midwest Digital Marketing Conference - St. Louis, MO - Apr 12-13
- 146 clicks - C3 (Conductor) - New York, NY - Mar 1-2
- 136 clicks - MarketingSherpa Summit - Las Vegas, NV - Apr 10-13
- 107 clicks - Social Media Strategies Summit - San Francisco - Feb 7-9
- 134 clicks - Social Media Week - New York - Feb 28 - Mar 3
- 124 clicks - Digital Summit - Phoenix - Feb 22-23
- 103 clicks - Learn Inbound - Dublin, Ireland - Jan 25
- 97 clicks - Affiliate Summit West - Las Vegas - Jan 15-17
Napa Summit is the premium sponsor and Digital Marketing Innovation Summit is also a sponsor. Midwest Digital Marketing Conference got a bump from being in the "meet me at" section. Everything else seems to be due to timing (solidly January to March) and probably a mix of brand recognition, location and topic.
more: all conferences
SEO for Growth by John Jantsch
Notable for being from John Jantsch, but also for having an audio book.
SEO for Growth by John Jantsch
The Kindle version is currently being offered for free, hurry if interested.
Selected threads at top industry communities.
Also on Inbound.org - I commented on some ways conference lists can differ.
If you want more conventional news, here are some of the best resources.
Marketing Day - daily recap of digital marketing news, from Marketing Land.
SearchCap - daily recap of search engine news, from Search Engine Land.
Online Marketing News - weekly videos on digital marketing news from TopRank.
Social Media Cluster Facts - weekly videos on social media news from Aimclear.
Search Forum Recap - daily recap of the webmaster forums from Barry Schwartz.