vertical banner
Definition
A banner ad measuring 120 pixels wide and 240 pixels tall.
Information
According to the IAB, vertical banner specifically refers to
a banner ad measuring 120x240. Technically, there are other banner ad
sizes that are also vertical in nature. Skyscrapers ads, for instance,
are significantly taller than wide, but they have their own specific name.
Vertical banners are often found in the margins on the left or right
side of a Web page. In fixed sponsorships, the may be "stacked"
vertically to create a combined effect.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
n/a
Related Terms
banner ad, rectangle ad, skyscraper ad
Sites
IAB Standards : Ad Unit Guidelines
Articles
n/a
|
