vertical banner
Definition
A banner ad measuring 120 pixels wide and 240 pixels tall.
Information
According to the IAB, vertical banner specifically refers to
a banner ad measuring 120x240. Technically, there are other banner ad
sizes that are also vertical in nature. Skyscrapers ads, for instance,
are significantly taller than wide, but they have their own specific name.
Vertical banners are often found in the margins on the left or right
side of a Web page. In fixed sponsorships, they are sometimes "stacked"
vertically to create a combined effect.
Synonyms
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Related Terms
banner ad, rectangle ad, skyscraper ad
Sites
IAB Standards : Ad Unit Guidelines
Articles
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