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Click any underlined term below for additional information.

text ad – advertisement using text-based hyperlinks.

title tag – HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.

top 10 – the top ten search engine results for a particular search term.

trick banner – a banner ad that attempts to trick people into clicking, often by imitating an operating system message.

two tier affiliate program – affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.