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text ad - advertisement using text-based hyperlinks.
text link exchange - network where participating sites display text ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.
title tag - HTML tag used to define the text in the top line of a Web browser, also used by many search engines as the title of search listings.
top 10 - the top ten search engine results for a particular search term.
trick banner - a banner ad that attempts to trick people into clicking, often by imitating an operating system message.
two tier affiliate program - affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.
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