An affiliate capable of generating a significant percentage of an affiliate program’s activity.
Affiliate marketing can give a merchant access to an army of virtual salespeople, but many affiliates generate few, if any, actual results. A super affiliate might account for more results than hundreds or thousands of smaller affiliates combined. Partnering with a super affiliate allows affiliate managers to spend less time on administrative duties and more time on generating results.
However, the demand for super affiliates gives them more leverage than the average affiliate. To achieve more favorable promotion, affiliate merchants must be able to hold up their end of the bargain in the form of attractive commissions and conversion rates. Additionally, they might have to offer custom rates and terms.
Seeking the Super Affiliate
ClickZ (October 27, 2000)