stickiness
Definition
The amount of time spent at a site over a given time period.
Information
Stickiness is often measured in the average minutes per month visitors spend
at a site or network. Sometimes stickiness is measured in terms of page views.
When defined as minutes per month, site stickiness is a function of number
of visits (repeat usage) and time spent per visit (session stickiness).
Synonyms
site stickiness
Related Terms
impression, page view, Web site traffic
Sites
n/a
Articles
Sticky Is As Sticky Does
ClickZ (December 20, 2001)
The Fall of the Cult of Stickiness
ClickZ (March 30, 2001)
Makin' It Sticky
ClickZ (January 23, 2001)
The Myth of Manufactured Stickiness
ClickZ (November 5, 1999)
Thank You For Clicking...Now, Please Get Out Of My Site
ClickZ (September 7, 1999)
Make Things Sticky
Web Developer's Journal (June 6, 1999)
Gettin' Sticky With It
Wired (March 3, 1999)
White Paper: E-Commerce Stickiness
Journal of Internet Banking and Commerce
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