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Self-Serve Advertising
Do-It-Yourself Advertising



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glossary


self-serve advertising

Definition

Advertising that can be purchased without the assistance of a sales representative.

Information

Self-serve advertising is often associated with text advertising and micro-advertising campaigns. These terms are not synonymous, but they do share a common goal; efficiency.

- By eliminating the expense of an advertising salesperson, the self-serve model allows publishers to offer smaller minimum ad buys than would otherwise be practical or profitable.

- By using text ads instead of banner ads, self-serve programs make advertising easier for the many small businesses who do not have compelling graphical ads, preventing delays in the do-it-yourself campaign signup.

Ads

Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples

Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts

Synonyms

do-it-yourself advertising

Related Terms

advertising network, rep firm

Sites

Google Adwords -

Articles

Media Buyers: Will Google Put You Out of Business?
ClickZ (February 22, 2002)

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