search engine spam
Definition
Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
Information
Search engine spamming often gets confused with legitimate search engine optimization
(SEO). While there is much gray area between the two extremes, in their most clear
cut forms the terms are very different. Spamming involves getting a site more
exposure than it deserves for its keywords, leading to unsatisfactory search
experiences. Optimization involves getting a site the exposure it deserves on the
most targeted keywords, leading to satisfactory search experiences.
Examples Include:
Irrelevancy - targeting keywords unrelated to the site/page.
Hidden Text - putting keywords where visitors will not see them, used to increase keyword count.
Hidden Links - putting links where visitors will not see them, used to increase link popularity.
Doorway Clutter - mass production of low-quality doorway pages, sometimes
of the machine-generated variety.
Ads
2009-2010 Search Marketing Benchmark Report
679 marketers surveyed,
176 charts & tables
w/ conversion, cost-per click, clickthrough rates
special section: search marketing salary guide
special section: worldwide & regional search
special section: critical factors in SEO
special section: testing & ROI tracking
Synonyms
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Related Terms
spam
Sites
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Articles
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