run-of-site
Definition
Ad buying option in which ad placements may appear on any pages of the target site.
Information
In run of site advertising, advertisers generally give up say over
placement in return for low rates and broad reach. Ads may be placed
randomly in unsold, less valuable portions of the target site.
Run-of-site is similar to run to network, except the ads appear on
an individual site instead of many sites.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
ROS
Related Terms
advertising network, run-of-network (RON)
Sites
n/a
Articles
Beyond Run of Site
ClickZ (October 11, 2001)
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