run-of-site
Definition
Ad buying option in which ad placements may appear on any pages of a target site.
Information
In run of site advertising, advertisers generally give up say over
placement in return for low rates and broad reach. Ads may be placed
randomly in unsold, less valuable portions of the target site.
Run-of-site is similar to run to network, except the ads appear on
an individual site instead of many sites.
Synonyms
ROS
Related Terms
advertising network, run-of-network (RON)
Sites
n/a
Articles
Beyond Run of Site
ClickZ (October 11, 2001)
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