rectangle ad
Definition
Any one of the large, rectangular banner sizes suggested by the IAB.
Information
Specifically, the new rectangle ad sizes include:
300 x 250 IMU (Medium Rectangle)
250 x 250 IMU (Square Pop-up)
240 x 400 IMU (Vertical Rectangle)
336 x 280 IMU (Large Rectangle)
180 x 150 IMU (Rectangle)
Technically, all banner ads and button ads are rectangular. None are
circular in nature. The word "rectangle" just happens to be
the name given to these five new ad sizes.
Synonyms
"rectangle"
Related Terms
banner ad, skyscraper ad, vertical banner
Sites
IAB Standards : Ad Unit Guidelines
Articles
Bigger Is Better
ClickZ (February 27, 2003)
|
