rate card
Definition
Document detailing prices for various ad placement options.
Information
While a rate card lists ad prices, among other things, it might be
a disservice to regard it as a fixed price sheet. In some respects, the
rate card functions as a PR piece, as sites attempt to position
their starting CPM rates in line with sites of a similar stature.
Currently, few sites are fetching the prices listed on their
rate cards, and many negotiations begin at significantly less than the
listed price. The stability of the price is directly tied to the supply demand for a specific audience.
Ads
Online Advertising Handbook
Examples on how to increase rich media CTRs by up to 132%
Examples on how to improve the effectiveness of your ads up to 219%
116 tables and charts
30 creative samples
Landing Page Handbook
Real case studies showing up to 55% conversion rate increase
Research data, comparison stats & case studies
114 landing page samples
54 stat and data charts
Synonyms
advertising rate card
Related Terms
advertising network, CPM, rep firm
Sites
n/a
Articles
A Survey of Ad Dimensions and Rate Card Prices
AdRelevance (December, 1999)
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