Definition

A theme coded for the WordPress content management system that costs money.

Information

At a basic level, it’s easy to understand that a premium WordPress themes costs money and a free WordPress theme does not. Then the question becomes, what do you get for that extra money?

While there can good-looking free themes and poorly-coded premium themes, it stands to reason the two groups will tend to have different outcomes due to their different incentive structures.

Premium themes will be a more attractive option for many professional designers. This means the premium theme market tends to contain a lot of highly original, fully-featured designs.

Beyond the initial quality, premium themes have a better incentive structure for provide quality support and ongoing updates, which can be important considerations for businesses.

Related Terms

managed WordPress hosting

view all terms in the Web Design and Marketing glossary or all terms in the Digital Marketing glossary

Sites

WordPress.org: Commercial Support GPL Themes

Tools > WordPress Managed Hosting Services

Tools > WordPress Theme Marketplaces

Articles

What To Consider When Choosing A WordPress Theme
Smashing Magazine (December 4, 2014)

How To Get The Most Out Of A Premium WordPress Theme
Smashing Magazine (February 8, 2013)