Definition

A theme coded for the WordPress content management system that costs money.


Information

At a basic level, it’s easy to understand that a premium WordPress themes costs money and a free WordPress theme does not. Then the question becomes, what do you get for that extra money?

While there can good-looking free themes and poorly-coded premium themes, it stands to reason the two groups will tend to have different outcomes due to their different incentive structures.

Premium themes will be a more attractive option for many professional designers. This means the premium theme market tends to contain a lot of highly original, fully-featured designs.

Beyond the initial quality, premium themes have a better incentive structure for provide quality support and ongoing updates, which can be important considerations for businesses.

see also: Web Design Tools
see also: WordPress Plugins

Related Terms

managed WordPress hosting

view all terms in the Web Design and Marketing glossary or all terms in the Digital Marketing glossary

Sites

WordPress.org: Commercial Support GPL Themes

Articles

What To Consider When Choosing A WordPress Theme
Smashing Magazine (December 4, 2014)

How To Get The Most Out Of A Premium WordPress Theme
Smashing Magazine (February 8, 2013)