pay per lead
Definition
Online advertising payment model in which payment is based solely on qualifying leads.
Information
In a pay per lead agreement, the advertiser only pays for leads generated at
their destination site. No payment is made for visitors who don't sign up.
A lead is generally a signup involving contact information and
perhaps some demographic information; it is typically a non-cash conversion event. A lead
may consist of as little as an email address, or it may involve a detailed form covering multiple
pages.
One risk to the advertiser is the potential for fraudulent activity by
incentivized 3rd-parties or marketing partners. Some false
leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.
Synonyms
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Related Terms
cost-per-action (CPA), pay per click (PPC), pay per sale (PPS)
Sites
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Articles
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