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Click any underlined term below for additional information.

page view – request to load a single HTML page.

pagejacking – theft of a page from the original site and publication of a copy (or near-copy) at another site.

pass-along rate – the percentage of people who pass on a message or file.

pay per click (PPC) – online advertising payment model in which payment is based solely on qualifying click-throughs.

pay per lead (PPL) – online advertising payment model in which payment is based solely on qualifying leads.

pay per sale (PPS) – online advertising payment model in which payment is based solely on qualifying sales.

payment threshold – the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

PayPal – an online payment service that lets its users make purchases and receive payments via a user-defined email address.

permission marketing – marketing centered around getting customer’s consent to receive information from a company.

podcast – a series of audio or video files that are syndicated over the Internet and stored on client computing devices for later playback.

pop-under ad – an ad that displays in a new browser window behind the current browser window.

pop-up ad – an ad that displays in a new browser window.

portal – a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).

premium WordPress theme – a theme coded for the WordPress content management system that costs money.