Click any underlined term below for additional information.
page view – request to load a single HTML page.
pagejacking – theft of a page from the original site and publication of a copy (or near-copy) at another site.
pass-along rate – the percentage of people who pass on a message or file.
pay per click (PPC) – online advertising payment model in which payment is based solely on qualifying click-throughs.
pay per click search engine (PPCSE) – search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.
pay per lead (PPL) – online advertising payment model in which payment is based solely on qualifying leads.
pay per sale (PPS) – online advertising payment model in which payment is based solely on qualifying sales.
payment threshold – the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
PayPal – an online payment service that lets its users make purchases and receive payments via a user-defined email address.
permission marketing – marketing centered around getting customer’s consent to receive information from a company.
podcast – a series of audio or video files that are syndicated over the Internet and stored on client computing devices for later playback.
pop-under ad – an ad that displays in a new browser window behind the current browser window.
pop-up ad – an ad that displays in a new browser window.
portal – a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
premium WordPress theme – a theme coded for the WordPress content management system that costs money.