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page view - request to load a single HTML page.
pagejacking - theft of a page from the original site and publication of a copy (or near-copy) at another site.
pass-along rate - the percentage of people who pass on a message or file.
pay per click (PPC) - online advertising payment model in which payment is based solely on qualifying click-throughs.
pay per click search engine (PPCSE) - search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.
pay per lead (PPL) - online advertising payment model in which payment is based solely based on qualifying leads.
pay per sale (PPS) - online advertising payment model in which payment is based solely based on qualifying sales.
payment threshold - the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
permission marketing - marketing centered around getting customer's consent to receive information from a company.
pop-under ad - an ad that displays in a new browser window behind the current browser window.
pop-up ad - an ad that displays in a new browser window.
portal - a site featuring a suite of commonly used services, serving as a starting point and frequent gateway to the Web (Web portal) or a niche topic (vertical portal).
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