opt-out
Definition
(1) type of program that assumes inclusion unless stated otherwise.
(2) to remove oneself from an opt-out program.
Information
The term opt-out is often used in relation to ad tracking programs. By default,
ad tracking programs track everyone. In response to growing privacy
concerns, some major advertising networks have offered individuals the option to be removed
from tracking.
Opt-out is sometimes used to refer to email which assumes inclusion; sometimes
having "Yes" automatically checked on a signup form, sometimes by adding
your name directly to a list. (Although in the latter case the term email
spam is often used.)
The terms opt-out and unsubscribe have subtly different, yet related,
meanings. You unsubscribe
to something to which you had previously subscribed. You may opt-out of something you never joined in the first place.
Synonyms
n/a
Related Terms
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Sites
DoubleClick : opt-out
contains button for opting out of DoubleClick.
Articles
Opt-This, Opt-That: Putting Permission to Rest
ClickZ (October 18, 2002)
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