M
manual submission - adding a URL to the search engines individually by hand.
marketing - < link to definitions >
marketing plan - the part of the business plan outlining the marketing strategy for a product or service.
media kit - a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
meta search engine - a search engine that displays results from multiple search engines.
META tag generator - tool that will output META tags based on input page information.
META tags - tags to describe various aspects about a Web page.
moderator - at a forum, someone entrusted by the administrator to help discussions stay productive and within the guidelines.
mousetrapping - the use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the "Back" button or generated repeated pop-up windows.
multivariate testing - a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.
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