link text
Definition
The text contained in (and sometimes near) a hyperlink.
Information
Link text pertains primarily to text
hyperlinks, as most other linking methods contain no text that is readable as such
by search engines.
In the following example, the phrase "check link popularity" is included in the link text.
<a href="http://www.linkpopularity.com>check link popularity</a>
Link text is becoming an increasingly important factor in search engine
optimization. It is another example of off-the-page criteria. The assumption
is that the external descriptions are relatively impartial in describing
the target site's content, in contrast to the descriptions written by
the actual site owner.
Synonyms
anchor text
Related Terms
search engine optimization
Sites
Search Engine Watch : Measuring Link Popularity
Articles
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