Definition

A specific deliverable that is offered to prospects in return for contact information, typically to join an email list.

Information

Lead magnets are used to increase the conversion rates for lead generation activities.

To be a lead magnet, an offer must be specific and short-term in nature. A lead magnet can be though of as something that “sits on the other side of” an opt in form, just waiting to be triggered. This is the opposite of vague promises to join a newsletter and receive unspecified content at an unspecified time.

Examples:

  • eBook or Video Course
  • Checklist / Cheat Sheet
  • Resource List
  • Free Trial
  • Freemium Account
  • Assessment / Grader
  • Coupon / Discount
  • Contest

Synonyms

signup incentive, content upgrade, ethical bribe

Tools

marketingterms Email Marketing Services & Tools
marketingterms 2016 Email Marketing Price Comparison

Related Terms

email marketingmarketing automation, permission marketing, viral marketing

view all terms in the Email Marketing glossary or all terms in the Digital Marketing glossary

Courses

Udemy: Email Marketing – learn email marketing with online courses.

view all options in Email Marketing courses or all types of Digital Marketing courses