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Click any underlined term below for additional information.

lead magnet – a specific deliverable that is offered to prospects in return for contact information, typically to join an email list.

like-gate – a barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

link building – the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.

link checker – tool used to check for broken hyperlinks.

link popularity – a measure of the quantity and quality of sites that link to your site.

link text – the text contained in (and sometimes near) a hyperlink.

linkbait – a piece of content created with the primary purpose of attracting inbound links.

linkrot – when Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.

log file – file that records the activity on a Web server.

long domain name – domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as .com).