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like-gate - a barrier requiring a user to "Like" a brand's page before they can access certain content from that brand on Facebook.
link building - the process of increasing the number of inbound links to a website in a way that will increase search engine rankings.
link checker - tool used to check for broken hyperlinks.
link popularity - a measure of the quantity and quality of sites that link to your site.
link text - the text contained in (and sometimes near) a hyperlink.
linkbait - a piece of content created with the primary purpose of attracting inbound links.
linkrot - when Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.
log file - file that records the activity on a Web server.
long domain name - domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as .com).
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