keywords tag
Definition
META tag used to help define the primary keywords of a Web page.
Information
Initially, the META keywords tag (keywords tag for short) was
used to provide additional information about a page (metadata). It sounded good in theory. In practice, the hidden META tags were often
used in ways they were never intended, including the addition of excessive
or irrelevant keywords. Now, instead of providing additional information,
the META tags are often used to reinforce content that is already on a page.
The growing trend towards off-the-page criteria seems to have lessened
the importance of the META keywords tag.
References to this tag vary. Some use keyword tag (singular) and some
use keywords tag (plural). The actual tag uses "keywords" to describe itself,
so the plural would seem to be a correct usage.
The keywords tag belongs in the <HEAD> section of a Web page, typically placed below the
META description tag. Do not use any keyword excessively, as search
engines will perceive this as spamming. Also, keep the keywords and phrases
relevant to the actual text of the page.
Ads
2012 Search Marketing Benchmark Report - SEO Edition
1,530 B2B and B2C marketers surveyed
161 Charts and analytical commentary
Synonyms
META keywords tag
Related Terms
description tag, meta tags, search engine optimization, title tag
Sites
n/a
Articles
Death of a Meta Tag
ClickZ (October 9, 2002)
Google Uses Meta Tags Sparingly, But Should You? (Enough Already, Part 2)
Traffick (September 16, 2002)
An End to Metatags (Enough Already, Part 1)
Traffick (September 2, 2002)
Can Meta tags such as the keyword tag bring high rankings to my site?
High Rankings Advisor ( November 2001)
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