keyword marketing
Definition
Putting your message in front of people who are searching using particular keywords and phrases.
Information
Keyword marketing can have slightly different meanings depending on
whom you ask. For ad buyers, keyword marketing involves purchasing
ad units, typically banners, on the search results page when a Web surfer
searches for particular keywords and phrases. For search
engine optimization professionals, keyword marketing involves achieving
top placement in the actual search listings themselves.
The advantage of keyword marketing is the potential to reach the right people at the right time.
For example, assume a Web surfer enters "buy
widgets online" as a search phrase. First, we know the potential visitor is interested
in widgets. Specifically, they are interested in buying widgets.
Better yet, they are looking to buy online. This three word search phrase
tells us much about what the Web surfer is looking for at that exact
moment in time.
Ads
2009-2010 Search Marketing Benchmark Report
679 marketers surveyed,
176 charts & tables
w/ conversion, cost-per click, clickthrough rates
special section: search marketing salary guide
special section: worldwide & regional search
special section: critical factors in SEO
special section: testing & ROI tracking
Synonyms
n/a
Related Terms
keyword, keyword research
Sites
n/a
Articles
Keyword Banners: More Effective and More Complicated
ClickZ (October 3, 2002)
Are Keywords Still Key?
ClickZ (December 5, 2000)
The Keyword Shuffle
ClickZ (January 11, 2000)
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