keyword density
Definition
Keywords as a percentage of indexable text words.
Information
Note - Keyword density can vary when analyzing a page for various search engines. Different
search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word,
there is also the problem of determining which tags various search engines will support.
The most basic scenario might have a search engine using only <body>
text. More elaborate scenarios might have a search engine using <body>
text, ALT tags, META tags, comment tags, and a handful of other tags.
For example, if a keyword is used 5 times in page with 100 indexable
text words, the page has a keyword density of 5%. Generally, keyword
density should be high enough that a keyword is recognized as a main
topic of a page and not an incidental, unimportant word. At the same
time, keyword density should not be too high, as some search engines
may penalize a page for keyword stuffing.
Ads
2012 Search Marketing Benchmark Report - SEO Edition
1,530 B2B and B2C marketers surveyed
161 Charts and analytical commentary
Synonyms
keyword ratio
Related Terms
keyword, keyword research, search engine optimization
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