Marketing Terms.com - Internet marketing reference and Internet marketing article index

Keyword Density
Keyword Ratio




Web (Google)
Marketing Terms
dictionary . education . acronyms . start

home

Marketing Terms.com - Internet marketing reference and Internet marketing article index
Internet Marketing Reference

categories

advertising metrics
advertising specifications
affiliate marketing
business and ebusiness
content and community
controversial marketing
domain names
email marketing
free web site promotion
linking strategy
online advertising
search engine marketing
web design and marketing
web site hosting


favorites

blog
SEO
PPC
CPM
text ad
.sig file
favicon
banner ad
pop-up ad
web hosting
deep linking
cost per click
skyscraper ad
link popularity
mousetrapping
viral marketing
click-through rate
surround session
guerilla marketing
beyond the banner
advertising network
self-serve advertising
permission marketing


contact us

suggest a new term
add a site or article
report error or 404
sponsor a category

glossary


keyword density

Definition

Keywords as a percentage of indexable text words.

Information

Note - Keyword density can vary when analyzing a page for various search engines. Different search engines may use different stop words or stemming techniques, resulting in a word being counted by one engine and not counted by another. Aside from the problem of determining what constitutes a word, there is also the problem of determining which tags various search engines will support. The most basic scenario might have a search engine using only <body> text. More elaborate scenarios might have a search engine using <body> text, ALT tags, META tags, comment tags, and a handful of other tags.

For example, if a keyword is used 5 times in page with 100 indexable text words, the page has a keyword density of 5%. Generally, keyword density should be high enough that a keyword is recognized as a main topic of a page and not an incidental, unimportant word. At the same time, keyword density should not be too high, as some search engines may penalize a page for keyword stuffing.

Synonyms

keyword ratio

Related Terms

keyword, keyword research, search engine optimization

Sites

KeywordDensity.com
keyword density analyzer.

Articles

n/a

new



 

 

Paid Search Course
Become Certified in
Paid Search Marketing
Email Marketing Course
Become Certified in
Email Marketing
Landing Page Optimization Course
Become Certified in
Landing Page Optimization
home . contact . about

Marketing Terms.com - Internet marketing reference and Internet marketing article index


Copyright © 2007
Crucial Marketing